Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content will no longer cut the…

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Who needs a crystal ball when you have social media?

Social media is becoming an ever growing part of culture, because it’s an instant way of viewing news and public opinion. Data miners are constantly looking at ways to use this information to turn social networks into digital crystal balls. So can trends predict things such as awards for example the Oscars? Yesterday evening saw…

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SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a…

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Make good user experience your resolution of 2013

With a brand new year stretching ahead of us now is the time to take all those bad digital habits of 2012 out in a big black sack along with the wilted tinsel and scrunched wrapping paper. And User Experience or UX is the perfect place to start. In 2012 brands built a clearer picture…

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Top 5 blog posts of 2012… and more!

2012 has been a thrilling year in the world of social media, and we’ve been busy keeping up with the rapidity of changes as and when they happen. As the year draws to a close we’ve chosen the top 5 blog posts of 2012. 1. Afraid of your competitor’s social media activity? A whopping 85%…

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Are dashboards symptomatic of an unhealthy obsession with numbers?

Gone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook fans (recently valued at $138…

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The secrets to social media ROI

There is much debate about whether social media can generate a return on investment. It is certainly a hot topic given the increasing investment in social media activity. As a social media agency we work with lots of brands, big and small. All of whom have different expectations from social media. Each initiative is different…

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