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Social Media Automation Pros and Cons

  For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have with your customers, and automation can damage that…

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5 types of content employees will share. [Infographic]

Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee shared content is easy when you know how. These are five types of content that employees should willingly share that will boost their profile along with that of…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Customer social service – what’s the standard?

At the back end of last year myself and a colleague delivered a social media training session to a customer service team – slightly different audience to the marketing bods that we are used to. And what was the purpose of the session? It’s actually something that we as social consultants and from what I…

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Nestle’s #lastrolo campaign – a missed opportunity?

Nestle relaunched the Rolo online brand earlier in October with the classic strapline ‘Do you love anyone enough to give them your last Rolo?’ via a series of five videos, and the immediate reaction has been largely positive. They’ve racked up over 180,000 views on YouTube in just over two weeks, which is testament to…

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