Snapchat Immediate Future

Snapchat

Video, and particularly live sports, has fast become the new battleground for social media companies to compete on. Twitter has its live-stream contract with Major League Baseball and Facebook has long been rumoured to be interested in Premier League rights. It should be no…

Anniversaries are a great opportunity to celebrate the high points from the last year. They also give brands an opportunity to devise a social campaign to make strengthen their brand messaging and appeal to a particular audience. For optimum success, they’re best celebrated alongside a news story, launches, initiatives, products,…

If you still haven’t considered including Instagram as part of your Paid Ad spend, I’m hoping by the time you’ve finished reading this, you’ll change your mind. From its launch in October 2010, Instagram has become one of the most popular Social media channels with 800 million active users.

The online consumption of Sports Online sports viewing has been growing significantly and as consumer attention gets scattered across multiple platforms and devices, it is interesting to understand what major marketing players are doing to follow suit. Trends A positive problem? Opportunities arise for advertisers as a need for engaging…

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog.

I know what you are thinking not another Snapchat blog but it’s hard to not cover this social media maverick when they continue to innovate at the rate they do, and their latest innovation is not digital it’s physical. If you asked me 10…

Social media is at its peak, it couldn’t be a better time to grow your business online and reach new audiences. It’s no longer an option, but rather a must for every business looking to expand. In a world where social media channels are rapidly being launched and developed, we…

Following hot on the heels of Twitter’s announcement that the platform was introducing #Stickers as “…a fun new way to add creativity to your photos and connect them to the world on Twitter”, the platform has now invited brands to join the party with “Promoted Stickers”.

Snapchat’s new Memories feature is being advertised as a new way for users to share old snaps and stories – but the consumers are not the only ones that use Snapchat. So what does this new update mean for brands…

Live-streaming has been around for a long time, but the ease and availability of numerous tools such as Meerkat and Periscope have made it possible for anyone to “go live” and broadcast to the world. Years ago, marketers used to spend huge budgets on TV advertising, billboards, print media and…

Recent data shared by Wall Street Journal indicated that nearly 70% of smartphone users are on Snapchat! There has also been a rise in over 35s on the platform by 2% in the last 3 years. Take the stats with a pinch of salt but the message is clear, Snapchat…

Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience,…

Last month (March) was the month of updates we saw Facebook announce massive changes to their paid advertising platform, Twitter actually change their paid platform and Instagram make massive changes to their algorithm. Snapchat was no exception and has released one of the most…

Snapchat keeps growing and attracting more and more interest amongst brands. It has steadily grown its offering to advertisers via sponsored filters and Snapchat Discover. But the millennial-favourite, little ghost has unveiled yet another new revenue stream that’s open not just to businesses but to the public too! For as little…

As the minefields of social advertising get ever more complex and essentially a very far cry from simple tweet or post boosting we must move toward to putting audience first, defining your objectives and monitoring closely to optimising your targeting as you go. All very good practice, yes, but what other,…

Gone are the days when you would receive updates from politicians through a press conference or televised announcement. Instead, more and more state officials are opting to voice their policies and connect with their constituents through popular networks like Twitter and Facebook. According to Pew Research, 61%…

When I was writing this I did think to myself ‘aren’t we all sick of talking about post-millennials?’ But upon a bit of pre-Xmas digging and realising that these tech-savvy go-getters were going to save Christmas by vowing to spend more than ever before and…

Mission from ‘M’, just in. You must infiltrate popular social media networks with highly dynamic content, and engage your targets where possible, as the Spectre network makes a worldwide offensive. You’ll have ‘paid’ support from Q branch in the form of cutting edge channel technology and the…

You might have noticed twitter is full of ghosts. You might have asked ‘Why?’ or ‘Who am I going to call?’ well I can tell you, Snapchat is why. An ever growing number of users are utilising Snapcodes to migrate Twitter followers over to Snapchat and with…

The oldest enemy of e-commerce has always been customer drop-off, losing potential customers during various points in your purchase funnel as they slip through the gaps in your carefully crafted user journey. It often left us feeling like Wile E. Coyote trying to catch Roadrunner. In-app commerce could be the…

With more than 100 million daily users, and 71% of those falling into the 18-34 age bracket, many brands chasing younger demographics are now looking towards Snapchat as a way to engage with and market to their customers. Other than fear of the unknown,…