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There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort will be a dozen new self-produced shows new daily episodes…

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The lowdown on Snapchat’s new six-second unskippable ads

Still keen on using Snapchat for your brand? The platform’s new ad format might be the best way to test your return on investment. Launching this week, the new six-second unskippable video ad format puts Snapchat firmly in the same ring as Facebook and YouTube, both of which already offer a similar advertising option. Users…

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Snapchat looks to hit a new audience for six

Video, and particularly live sports, has fast become the new battleground for social media companies to compete on. Twitter has its live-stream contract with Major League Baseball and Facebook has long been rumoured to be interested in Premier League rights. It should be no surprise then that Snapchat is interested in a sport offering of…

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Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog. But hey, it’s a new year and seeing as I’m second-up…

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