TP06-Blog-Square

A step closer to a truly ‘World Wide Web’

“Imagine for the first time in history, humanity firing on all cylinders, everyone, everywhere, new voices, new dreams and new inspirations” (Internet.org). With Facebook’s latest technological advancement in aerospace, we are now a step closer to achieving Mark Zuckerberg’s global vision. Specifically, a worldwide web that really is accessible to everyone worldwide through the provision…

Read More

Navigating The Chinese Social Media Landscape

On the 14th September 1987, the first email was sent from China to an international academic network. “Across the Great Wall,” the email proudly proclaimed, “we can reach every corner in the world.” Ironic, considering that the Chinese government has since blocked over 2,700 websites including Google, Facebook, Instagram, Twitter, Soundcloud, Vimeo, BBC and The…

Read More
TN04-Blog-Square

Future-proofing Twitter

Twitter has been getting a lot of column inches recently for all the wrong reasons. For starters, though it launched officially in 2006, the company has yet to turn a profit. In 2014 it reported a pre-tax loss of £372m, despite raking in £908m worth of revenue. Since the company posted weaker-than-expected quarterly financial results…

Read More
TP03-Blog-Square

Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…

Read More
INFOGRAPHIC02-blog-square

5 types of content employees will share. [Infographic]

Getting your employees to share content can be a struggle, but when they do it can pay off in ways that company posts cannot. Generating positive employee shared content is easy when you know how. These are five types of content that employees should willingly share that will boost their profile along with that of…

Read More
OL01-blog-Square

When does social become anti-social?

Being in the business of social media, we like to believe that it helps bring people together, incites communication and debate amongst large groups of people, and simplifies access to that communication. These remain true, and can be backed up with a plethora of hair-raising facts and figures like 71% of online adults use Facebook.…

Read More
MH04-blog-square

Twitter versus a competitive Meerkat

“Exciting times for live video streaming” isn’t a term we expected to say this side of 2015 but the rate of new apps being introduced that are able to bridge the functionality gap, (Pan Pan, Nutshell, Hopper, Tworlds) has seen a big increase in the last few months. A gap that certain mainstream social channels simply aren’t fulfilling. Pushing competition, design…

Read More