From the adorable To the daring From the weird To the wonderful There can be no doubt that the internet loves a good GIF. And that love affair is growing stronger by the day. From 2012 to 2015, Experian Marketing Services reported that searches for GIFs have increased by a factor of nine.…
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There have been massive changes in the Twittersphere this month with the arrival of Twitter’s new block feature wiping out unwanted users and the character count updates. We all thought removing photos and usernames from the Twitter character count was the cherry on top, but recently Twitter announced a new feature adding more value to…
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The numbers for Pinterest couldn’t be more compelling. The platform is now seeing 2 billion searches per month and has over 100 million active users. It serves a whopping 1.5 trillion recommendations annually and over 14 million articles are pinned per day. Add the fact that the most recent Mary Meeker Internet Trends Report shows…
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It’s official – Instagram has shaved, traded its fixie for an Audi A8, suited up and launched Business Tools. Considering the platform has over 200,000 advertisers and upwards of 400 million users, many would say this move was inevitable. Credit Suisse estimates that Instagram’s ad business brought in $370m in the fourth quarter of 2015…
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Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience, but what if current (or…
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In the past it was not uncommon for businesses to block access to social media sites from work machines in an attempt to curb frivolous use during office hours. Even in recent times social has been seen as a drain on employee productivity instead of the incredibly useful tool it can be when put to…
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At IF, we pride ourselves on evolving. Curiosity is one of our brand values, championed daily by our fabulous staff. Our event format has been well received for many years but it was time to evolve. After a few months of planning and tinkering, all was revealed. A key note speaker of acclaim. A panel…
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Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…
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Chances are your social timeline is featuring a lot of commentary around new Facebook features. Some being available immediately others with defined development roadmap. But why the sudden flurry of comms. Well, for the unaware, Facebook has just closed their annual developer conference – F8. The annual gathering in San Francisco is the platform Zuckerberg…
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E-volution Working in an ever developing industry that requires a balanced knowledge of data management, strategy and creative flare is a never ending challenge. A wonderfully colourful challenge that demands any given media agent (of any typical agency that works with technology) to submit to a never ending practice of constant wit sharpening. A wit that demands the…
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