In case you’re not up to speed with the latest data, podcasts are on a significant rise. Nearly 6 million of us are tuning in each week! Ofcom reported in March 2019: The number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to…
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It’s astonishing the number of people who proclaim this without having even tried using the platform for B2B. “Facebook is more of a consumer channel. We use Twitter and LinkedIn.” Yet, when pressed, the spokesperson rarely has any supporting evidence or experience as to why they’ve landed at this conclusion. Let me be clear on…
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Over the months Twitter has been testing out new ways of clarifying users replies, be it highlighting replies from an original poster or identifying responses from connections etc. These features have been rolled out on their beta test app “Twttr”, this included colour coding to signify replies, which was then changed to small notes…
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This phrase is relatively new, but the social savvy will recognise it instantly as the hybrid of neuroscience and marketing. Whilst mixing psychology and sales isn’t something new (charm pricing, duh), for the first time social is recognising the power neurology has on marketing – explaining why books like Choice Factory by Richard Shotton and…
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This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase. We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into the detail to help brands understand what makes this…
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It’s always interesting to find out what’s happening in the world of social media, but we understand that sometimes it’s hard to keep up. That’s why we’ve rounded up a range of articles that we just want to shout about! Keep on reading to find out what’s been happening… Instagram’s working on a new…
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Tech brands are a social bunch. Socially savvy and active, you’ll see messages posted on social networks everywhere. But look closer at the content and it appears that very little of it is targeted at senior buyers who make or influence the purchase decisions. And that’s a HUGE missed sales opportunity! Our latest social report analysed social…
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We LOVE social media at immediate future (you would certainly be surprised if we didn’t) but even we know that there is more to marketing than just being social. And even if you deliver terrifically engaging and converting campaigns, you still need more than just a social presence. Which ultimately means you need a kick-ass…
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It’s a fact! Studies show that most consumers expect a sharp response from brands on social media, and with an increasingly large number of users turning to social to complain and review, it’s crucial brands get their customer service bang on the money! On Twitter, the average user won’t wait more than an hour without…
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Music and audio experiences are huge parts of consumers’ lives. Just consider the spectacular rise of podcasts. 6 million adults now tune in to a podcast each week. Ofcom reported that the number of weekly podcast listeners almost doubled in the past five years — from 3.2m (7%) in 2013 to 5.9m (11%) in 2018.…
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