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What brands can learn from NATO, NASA and the CIA

Attending the NATO experts’ forum on social media for international organisations, I was struck by how much public sector organisations are committed to communicating through social. So much so that they meet challenges, obstacles and the changing comms landscape, head on. Often working with limited resources, in an environment where transparency and honesty can be…

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There are more ways to screw up on social than a #fail

Everyone has heard about the spectacular fails on social media. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication. Which right now, isn’t always that great. Social media marketing is on pretty much every brand’s agenda these days. Facebook Pages…

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Empower your workforce and stay ahead of the social media curve

Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…

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The topsy turvy relationship between news and social media

When news broke earlier this month that a former news executive on whose watch Britain’s phone hacking scandal occurred was joining the ranks of the social media universe, it raised a few eyebrows but also thrust attention on a nascent, high-risk but intriguing area: social media dictating the news. Rebekah Brooks, former chief executive of…

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How to shine on social in 2015

So I attended this Drum event just before Christmas which was all about how to run an agency and be a leader. Half of the session was led by Simon Hartley from Be World Class whose whole business mantra is focused on what differentiates world class performers and leaders. He is an ex sports psychologist…

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