thorpe

3 social media essentials from the Thorpe Park experience

Back in November last year, the amazing Marketing Director at Thorpe Park, Jason Wills, joined the Social Speakeasy to tell us how he drives the success of his social activity. The insights were so valuable that I thought it was worth revisiting. And in particular highlighting three central points focused on balancing detailed planning and…

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Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered during our time in Monaco. Each and every event is…

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Only PI shaped people need apply

I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing and re-writing job descriptions. I…

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How social media is changing the landscape of social media

We love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored.   If you would like to find out more about the way social media is reshaping the relationship between customers and brands, then immediate…

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The ideal social media consultant. It’s Psych 101

An experimental scientist? A mathematician, an historian, an IT geek, a money making  economist or socially savvy psychologist? Last week we conducted a Twtpoll to discover who you would rather employ as a social media consultant for your business. The results were eye opening. To our great surprise the mathematician received no votes.  One thing…

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Jettison the social media jargon?

If you’re in the industry, you’d be lying if you didn’t shudder when a choice nugget of social media consultancy newspeak pops out of your mouth, or a colleague’s. It’s like an involuntary spasm, and you feel like you need a shower after it’s come out. Is social media jargon now endemic in the industry?…

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Social media marketing: what not to do

Social media marketing is not new. We’re all familiar with the basics and brands are actively engaging with their consumers on a daily basis. So, why are people still doing it incorrectly? Here, we share what to do and, more importantly, what not to do when it comes to the basics of social media marketing.…

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