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Snapchat beefs up it’s ad game in 2017

“Don’t blog about Snapchat” was the recurring mantra / running joke in the IF office over the course of 2016. It was easier said than done because, of the Big 5 social channels, Snapchat dominated the news last year and likewise, the IF blog. But hey, it’s a new year and seeing as I’m second-up…

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The curse of knowledge in B2B social content

There’s a story that Chip and Dan Heath tell in their book “Made to Stick: Why Some Ideas Survive and Others Die” that I think about often when creating B2B content for social. A Stanford University Graduate by the name of Elizabeth Newton ran a simple experiment in 1990 that perfectly illustrates the curse of…

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Facebook cracks down on News Feed clickbait

Facebook ups the ante by adjusting its aggregator to reduce the annoying and misleading news feed articles. After an extensive study reviewing tens of thousands of headlines, Facebook cracks the code by identifying the tell-tale signs of clickbait. Look out for the top two traits and don’t be fooled! Curiosity gap – headlines which lure…

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Twitter invites non-users to ‘see what’s happening’

Twitter’s new marketing campaign opens its doors to non-users clearing the misconceptions they have with the brand and its purpose. CMO Leslie Berland announces the new campaign saying that it’s content and ads will spread awareness of what Twitter has to offer and invite non-users to give the social network a try. Statistics show that…

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The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users on Twitter, only 187 000 have verified profiles.…

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