News out last week says that social media apps are in decline. The research by SimilarWeb looked at social app usage in android across several countries to reveal users are losing interest. Then there is the PEW (USA) analysis that shows the growth of the big four social media platforms beginning to plateau. Is…
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Influencer marketing is this year’s craze. Not just because marketers are increasingly wanting to use it, but because there is much debate on whether there is any value in doing it at all. Blogs and networks are lit up with the discussion. At immediate future we started out in activating influencer marketing programmes (12 years’…
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Over the years I’ve sat in many meetings hearing statements like: “We need an idea for social!” or “take the ad campaign and ‘socialise it’.” Then there’s this little belter: “We need a viral video!” Or my personal favourite: “that’s a nice idea, let’s shove it on social – that’ll work!” Let’s not and it…
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Many digital marketers that I’ve spoken to recently are not active on Snapchat. Most have given it a go, but either their family and friends weren’t using the app, or their friends and family weren’t sharing the most engaging of content. Both are understandable reasons for not enjoying the experience, but what if current (or…
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I think I may be the only person getting excited about this, but in case you hadn’t heard, Periscope is now allowing users to doodle over their live streams. Officially it’s called “sketching” and is available to iOS users, after a pilot was launched just a month ago. The live stream app, owned by Twitter,…
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At IF, we pride ourselves on evolving. Curiosity is one of our brand values, championed daily by our fabulous staff. Our event format has been well received for many years but it was time to evolve. After a few months of planning and tinkering, all was revealed. A key note speaker of acclaim. A panel…
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Social listening is all the rage when it comes to analysing consumer behavior, determining people’s views of a brand, service or product and comparing a company’s public reputation to its competitors. One of the challenges social listening faces however is the vast majority of social users the internet classifies as “lurkers”. Silent observers, they would…
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In part one of our “Pro Tips for Powerful B2B Content” series, we looked at three ways to help you create B2B content that inspires action, outstrips the competition and wins business. In this, the final part of the series (for now), we will dive into three more pro tips that will hopefully provide the…
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The moment social marketers have been waiting for has finally arrived. The 20% text rule on Facebook adverts has changed. I can hear the cheers from here. Don’t pop open the bubbly just yet – let’s look into the details first. So what has Facebook actually said? They’ve stated that image text can now fall…
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So it’s happening. It was only a matter of time. Instagram is planning on using algorithms to organise content within timelines, as announced on their company blog this week. Following in the footsteps of their owners Facebook, who started to move away from a chronological display way back in 2009, and Twitter, who only last…
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