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Everyone is talking about moments…literally

  Everywhere you go right now the digital marketing world is talking about ‘moments’… Google have their ‘micro-moments’ story, brands are high-jacking moments everywhere to meet their marketing objectives and reach relevant audiences, heck, Twitter even added a new section to the platform called moments – and let’s face it: if Twitter hadn’t jumped on…

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Take real-time social listening to the next level

As the most romantic weekend of the year approaches, I am once again filled with joy as I get to spend it working with one of my favourite clients, working in a fast-paced, action-packed, real-time social media command centre. Social listening has become more than accepted by almost every business worth its digital salt. However,…

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Give your online personal brand a facelift

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in an online search. So if you…

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Is the Demographic Dead?

Demographic data has always been key to any marketing or social strategy. After all, the most compelling campaigns were based on understanding what makes a target audience ‘tick’ – think of the Dove campaign for Real Beauty, the famous ALS Association’s Ice Bucket challenge or Budweiser Whassup campaign. But times change, right? There’s no doubt…

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New Year, New Tech, New Content Opportunities

With the new year come new trends…yada yada yada yes. But there’s no denying, as we try to keep up with the cascading popularity of the annual Consumer Electronics Show or #CES2016, that there are some highlights of this year’s show that hold clear opportunities for the future of content creation and digital engagement. Some…

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Watch out: Buffer just got buff-er!

We have all been fans of Buffer for a while here at Immediate Future. For those that do not know, Buffer is a content curation and scheduling platform. It’s great for recommending content, posting, and seeing the success of this activity. It plugs in to pretty much every platform and third party tool you would…

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Not just another Star Wars blog

For many of you, tomorrow is the long awaited day. That’s right – there is only one more sleep until the theatrical release of the highly anticipated 7th Star Wars film – The Force Awakens! Unless you have been living under a rock, you will have noticed that (much to Disney’s delight), there has been…

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