Real Questions

Social Listening is Dead | Long Live Social Intelligence

The next generation of social listening is fast coming. Whilst social media offers a vast wealth of consumer data in response to brands and initiatives, solely monitoring the social sentiment will not provide the complete, deep nuances of consumer social interaction. Listen up; your social listening needs to be more intelligent. Social intelligence is the…

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Facebook, Ello and the new social media war?

With a reported 31,000 sign-ups per hour on Thursday 26th and a current growth rate of double that every day, Ello, a brand new social networking site has already made huge waves in the tech world. The question to ask now is – is this is biggest new hype or the biggest new thing? What…

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indy

#indyref 2014: the fight for Scotland on social

Little else has dominated UK news headlines in recent months than the impending Scottish referendum. Not satisfied by traditional media coverage, many have taken to social media to voice their beliefs. Individuals, as well as the Yes and No campaign brands themselves, have chosen social to raise awareness and support for their cause. So how…

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Dom Dwight: creating inspiring social content without big budgets

Last month we were joined by Bettys & Taylors of Harrogate, perhaps better recognised by their brands Taylors Coffee and Yorkshire Tea. Brand Communications Manager Dom Dwight, AKA Coffee Enthusiast, delivered a presentation on creating inspirational social content. The outcome? We all left feeling rather inspired! Funny and endearing, Dom shared his experiences of social…

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Lithium + Klout = Value

Lithium customer service management tool, used by services such as Spotify and Post Office and Skype, plans to incorporate its, recently acquired, online influence scoring app; Klout into it’s monitoring system. Adding value and unique context to its social customer service. Lithium CEO Rob Tarkoff recently uncovered plans as to how exactly Lithium wants to advance its…

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hootsuite updates

What does Hootsuite’s rebrand mean for its users?

Hootsuite quietly ushered in a rebrand and updated service offering overnight, but it wasn’t long until Twitter feeds were booming with the news. The familiar owl icon has now been replaced with what resembles an avian Darth Vadar. Hootsuite has definitely met the dark side mirroring the change of logo with a simple monochrome dashboard…

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