The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events.  The content that can be generated around these events helps to paint a true picture, even the best coverage…

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Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered during our time in Monaco. Each and every event is…

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The uphill struggle for new businesses

Any business plan aiming for success must include proposals for getting the brand out to the market and in order to start to make money as quickly as possible. Investors will always be on your back wanting the business to generate cash from sales quickly and for a new business owner it can get very…

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Live Brand Social: fill the funnel by planning for it

Although creating a tweet or a Facebook status update is quick and easy, brands need to realise that social can offer a lot more in the long-term. The effort that you put into managing your social presence is meant for a lot more than one sale; you are building an on-going and personal relationship with…

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