vote_button

Facebook brings back the ‘I’m a voter’ button

  As we come to round off a season of Indian, Columbia and, more closer to home, European elections, it’s clear that more of us are turning to digital channels not only to champion our political opinions but at the very least inspire action. With many warning against wasting your vote, if even voting at…

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amazon

What Does #AmazonBasket means for Brands and Social Shopping?

As pressure increases on Twitter to monetize their platform through developing an already powerful targeted tweets and promoted post service. The platform, having recently undergone a major design re-haul, has now stepped up a further development to attract retailers to promote their products and retail campaigns directly into their content feeds. Introducing #AmazonBasket, a new way…

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mh

The new Twitter profile layout now shows the world who you are

Twitter has finally launched a new profile layout design for all its users rolling out a long overdue makeover of its previously and somewhat stuffy browser based layout. The new design falls inline with Twitter mobile design updates and instantly shows a big focus on visual enhancement in enlarging the profile image display, presenting a wider…

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bike

Pure Blogging – 4 new blogging platforms for 2014

There are now countless blogging platforms on the web that specialise in a multitude of great features but which of these features do we actually need? Some of the most innovative new blog platforms strip away the list of add-ons and focus on the basics. Now, more than ever before, they are getting it right…

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tweet

#ByeBye @Replies?

Rumours are circulating the net of Twitter’s planned revamp and eventual elimination of the platform’s most prominent symbols, the #tag and @reply.  With conjecture that testing is well underway, we take a look at what the change could spell for brands. Testing and updates to the functionality of our favourite social networks come as no…

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realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

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tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

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sexes

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media sphere. For news and information, they are particularly…

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