realtime

Why over 50% of brands struggle to get real-time data and insights

Brands know that they need to be monitoring conversations if they are to make the most of real-time social engagement. Our survey, ‘In The Moment’ benchmarks real-time social amongst leading brands. It shows 62% of marketers think the most important best practice is monitoring trends, headlines and conversation. Yet 51% of brands think the biggest…

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tumblr

Is Tumblr mature enough for advertising?

The simple and versatile platform that combines a coherent interface with simple functionality. With an endless variety of customisable templates the platform has been a vast canvas for the more visually driven blogger to be truly creative.  At face value Tumblr has the reputation of being mostly populated with junk gifs and recycled ‘memes’. Scratch…

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sexes

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media sphere. For news and information, they are particularly…

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The Rise of the SYBAW Smart Young and Bored At Work

The Rise of the SYBAW (Smart, Young and Bored At Work)

Call them what you like, Generation Me, the Lost Generation but they remain top of the lust-list for advertisers and companies alike. This new sub-demographic spawned from Generation Y can be described as “the most sophisticated and therefore the most important media consumer that the planet has even known”, and appealing to their interests means…

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Social media from a sociological perspective

Who should own social media within a business?

It’s not like we haven’t been here before pondering this troublesome question… Social media ownership has been a much debated topic over the past few years and it remains extremely pertinent as social media marketing matures, platform demographics shift and customer behaviours evolve. Unfortunately there isn’t a one-size-fits-all approach or magic solution. Social media is…

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Mystic Pete’s 2014 social media predictions

Mystic Pete’s 2014 social media predictions

After the hustle and bustle of Christmas and New Year is it customary to sit down and reflect on the past year *yawn* and then (once you have woken up from your sleep) think about the year ahead. It is safe to say the social media industry dramatically changed and grew in 2013, and 2014…

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The social media battle continues

2014: The social media battle continues

There’s no use denying it. We are well and truly in the social media age. An amazing 89% of all web users are on social media networks, and active internet users tend to spend around 16 minutes of every hour they’re online using social media. Despite the unquestionable prevalence of social media, the networks are in a state of constant…

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