A Whirl Round Waze

Waze, the crowd sourced traffic-mapping and navigation company, was recently acquired for $1.3bn by Google after a supposed bidding war with Facebook. The US Federal Trade Commission (FTC) has actually begun investigating this acquisition after demands from consumer groups concerned that Google’s takeover of the company could corner the online mapping market. So what is…

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The Role of Social in Live Sporting Events #Wimbledon

With the success of the Olympics and Superbowl (a game like rugby except they have to wear padding so they don’t hurt themselves) it is undeniable, that social plays a key role in Live Sporting Events.  The content that can be generated around these events helps to paint a true picture, even the best coverage…

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Events best practice: Creating a hive of social media activity

Following on from Adam’s blog ‘From Monaco With Love’, and whilst I’m still buzzing from the excitement of managing the social media conversations around the IBM #SmarterCommerce Global Summit last week, I’d like to share some of the key learnings and insights the team garnered during our time in Monaco. Each and every event is…

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Three things I like about the new Google+ layout

It has been more than a month since Google+ announced its new design, so I thought it is a good moment to reflect on how the changes have affected the way I use the platform. If I am being honest, they really haven’t. Despite the way G+ neatly integrates my Gmail contacts into the social…

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Meet the new Google Maps…

Google Maps has been re-released with a completely new look – and I have to say it looks amazing. The new Google Maps seamlessly incorporates Google Earth and Street View – allowing users to take a peek at anything from how Earth looks in space to clouds moving in real time across the sky, or…

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The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had difficulties with the volume of fake accounts on the platform. For example, when searching…

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Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link.…

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CEOs and corporate authenticity on social media

Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see that even the big bosses are…

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LinkedIn: The best recruitment agency there is?

LinkedIn has a reputation as a place where professionals go to find a job. With an array of new features like LinkedIn Today for breaking news, LinkedIn Groups for discussions and LinkedIn Company Pages introducing a Facebook-esque feel to proceedings, some might argue that its reputation has subsided over time. But that’s not the case.…

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