New York Knicks launch Instagram microsite

  Instagram has become increasingly popular over the last year, with many sports teams such as the New York Rangers really using the social photo sharing network to promote and connect with fans during the NHL playoffs. It’s now the New York Knicks’ turn to impress, as they recently launched Knickstagram.com, an Instagram specific microsite…

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Implications of Associated Press Twitter hack

The Twitterverse has witnessed yet another case of Twitter hack. This time the victim is the Associated Press, with hackers tweeting about an attack to the White House and Barack Obama being injured! It took 5 minutes for the post to be retweeted over 4,000 times and favourited by over 250 people (hopefully, realising it…

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Choose a colour to find out where you fit into social media laws

  Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through when something goes wrong! Neutral…

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Which brands showed their funny side on Social Media?

Brands are constantly trying to find a personal connection with their customers. Social media is a platform where they are able to talk to them more directly. With more and more companies speaking to their customers in conversational tones, and using humour to engage with their fan base, April Fools day is a great way…

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Has social media given us a more powerful voice?

Since the introduction of social media, resolving disputes through face to face interaction seems to have become a thing of the past. There appears to be a popular trend in taking to various social platforms to vent frustration towards the situations or people we encounter in everyday life.  From that annoying person sitting next to…

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All change for brands on Facebook

When Facebook changed all brand pages over to the new timeline design last March, it heralded a new era for companies on the site. Cover photos, milestones and featured images were in, allowing brands to showcase what they do in a creative way that never previously existed on Facebook. Fast-forward a year and everyone has…

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Pinterest pins hopes on a more profitable proposition

With the ink barely dried on Facebook’s latest announcement, you could be forgiven for thinking that the social network was feeling marginally threatened by the likes of visual counterparts such as Pinterest. Facebook’s latest redesign places a clear emphasis on visual content, sending the message to brands that text-only content will no longer cut the…

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