Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach a TikTok marketing strategy? We’ve outlined…

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Who wants to join the club? Facebook does. 

Well, it was only a matter of time before Facebook (and Twitter) jumped in on the latest growing app trend, that being Clubhouse.   But… What is Clubhouse? I hear you asking. Clubhouse is an audio-only social media chat room. It’s a little talk radio, a little podcast, and a whole lot of conference calls. Similar to round…

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Social media marketing myths debunked

Social media marketing is an excellent tool that bridges the gap between businesses and consumers. When used strategically and a clear understanding has been met, great outcomes can be achieved. So there’s no doubt why we’ve seen so many companies flood to social channels over the past year.  But, not everyone is a social media…

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This just in

In the era of ‘FAKE NEWS’, Facebook has begun its rollout of ‘Facebook News’ for users based in the UK. This service will be a tailored choice of Facebook approved news sources that users can consume on the web or the official Facebook app in its very own tab. With many users, I included, getting their news…

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