Step-up, stand-out and succeed on Instagram

Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to brands and businesses. Instagram is a noisy space. You…

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Is instagrammability the new advertising?

In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As we’ve been bragging about recently, Instagram has upped its game…

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6 steps to a smarter smartphone social strategy

Social and mobile go together like Instagram and food porn. They are a match made in marketing heaven. Why? Because for every waking moment, consumers seem surgically attached to their phones. And according to the latest research, when it comes to social media, 80% of folk now access social via a mobile phone. In fact,…

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4 ways to increase your CEO’s social media presence

The expertise, guidance and knowledge that CEO’s have to offer is invaluable! Tap into your CEO’s brain by putting them forward as ‘thought leaders’ on social media. Raising awareness for your business, attracting new potential customers and creating a community is the start of a long list of benefits. Can you imagine having a community…

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Taking your customers on a social media journey

Digital marketing is all the rage this year with branding testing new and innovative ways to communicate with your targeted audience. Social media channels have released major updates to accommodate the way we interact, communicate and digest information. Let’s guide our potential customers on the yellow brick road to Oz (the sale). Your brand story…

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Your social media budget wish list for 2017

As we rush towards the end of the year, many marketers turn attention to budgets and planning. Planning goals, KPIs and a roadmap for the year is, as always, the essential starting point. So too is an understanding of what has changed since last year.  What are the priority platforms, what are the opportunities and…

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