What would Freud tell us about social media

What would Freud tell us about social media?

OK, I’m no psychologist, so I would have to hazard a guess on the applications of Freud’s psychodynamic theory to social media – I’ll leave that to the psychologists amongst us! What I can tell you though, is that thought processes and emotions play an important role in social media marketing, and should especially be…

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Recruitment in 2014 mobile and content

Recruitment in 2014, mobile and content

Recruiters have taken social media by the horns and well and truly learnt its power to connect them with candidates in a totally new and exciting way. Although it is bringing much success for some, it’s not for all. 2014 will be the year that, finally, recruiters globally will fully understand the power that social…

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Last Hurrah To End Boost Your Facebook Likes

Last Hurrah To End 2013: Boost Your Facebook Likes

As the end of 2013 draws in, many brands are on a last minute drive to turbocharge their social media activity, capitalising in on the festive season to spark growth.  Christmas presents fantastic opportunities for creative campaigns and competitions, sure fire ways to drive new fans and followers. With this in mind, I thought I’d…

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The importance of social media for the beauty industry

The beauty industry has gone through an exciting transition over the past 10 years and with the rise of the internet and knowledge sharing, consumers are now empowered and are demanding ground-breaking technologies, ingredients and products – they know what they want and are more than willing to invest in a product if it will…

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Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not working? Forget all your objections…

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28 free social media monitoring tools

Who hasn’t been trying to monitor their online performance and hit a road block because you can’t access the proper tools? Maybe you’re up to your eyeballs in meaningless figures and graphs? All you need is a little context, some simple analysis, a general overview – but you don’t want to pay through the nose…

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Taiichi Ohno’s seven wastes and social media

  © Kenichi Nobusue ”My social networks” Photo. Attribution 2.0 Generic  There is no simple answer to running a successful business but those who do often rely on business instinct. It could be a sixth sense that leads you to success, but sometimes it’s best to learn from others and to follow models. There have been many business…

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Debating where social sits at #SMWLDN

  On Wednesday evening, I attended a Social Media Week session, ‘The Good, The Bad and The Ugly’. Check out the snap of immediate future‘s Pete looking pretty and enjoying a beverage out of his #SMWLDN cup! As much as I enjoyed the case studies that the panel critiqued and applauded, for me, the session…

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