Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity for businesses to engage with…

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Which brands showed their funny side on Social Media?

Brands are constantly trying to find a personal connection with their customers. Social media is a platform where they are able to talk to them more directly. With more and more companies speaking to their customers in conversational tones, and using humour to engage with their fan base, April Fools day is a great way…

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The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

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Vine: Watch This Space

I’m sure you’ve probably heard murmurings about Vine, Twitter’s new video-sharing app, which arrived on the social media scene at the end of last week. There has already been lots of excitement around the new app, which is being dubbed the Instagram of video. Twitter’s 500 milllion users can now create 6 second videos at…

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SO, LO or MO: what’s your focus for 2013?

I won’t be the first social media marketer whose eyes made a bee-line for ‘Return on Involvement’ in Mashable’s 2013 buzzword bible. Return on involvement – A brand that “gets involved with their community will garner better return on their investment by getting involved hosting fundraisers, partnering with schools and giving the local residents a…

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The Engagement Battle: Facebook vs. Twitter

  For brands using social media, engagement is what it’s all about. Great engagement not only ensures that your content is being seen by your fans and followers, it creates a dedicated community that will lead to more brand advocates who are happy to tell everyone how great you are. Which social network is the…

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The Future of Social is Mobile

As the year draws to a close and we all reflect on the vast and rapid developments that have occurred in social media in 2012, it is clear that one of the most prominent progressions has been the growing importance of smartphones to access social networking sites. 40% of us use mobiles to access social…

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Will visual content drive social media in 2013?

As the year draws to a close the inevitable lists of the best and worst moments begin to appear. But what about social media’s biggest successes this year? Econsultancy have published what they think are the 10 greatest social media campaigns from 2012. Looking back at what makes these campaigns so successful can help us…

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