How to drive Facebook fan engagement

We’ve been hearing a lot recently about how Facebook fan numbers aren’t the be all and end all.  Brands should concentrate on engaging with their existing fan base. Even Facebook’s own are towing the line. David Parfect, agency sales group head at Facebook recently told the audience at the Social Media World Forum in London…

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Football clubs just don’t care about crises

We’ve been doing a lot of work around crisis and how crises are accelerated by social media, at immediate future recently. You might say it’s a passion for us, and it’s also a major worry for many brands who want to protect their reputation online. However, it seems that one particular industry in the UK…

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Philosophy is to social media as fish is to bicycle

  What do ancient philosophy and social media have in common? Well, let’s see. In a possible world in which Aristotle transcends time to come face-to-face with the social team at Facebook HQ; he stands there in his toga and sandals and asks everyone to stop rushing around and sit cross-legged on the floor for…

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Where’s your +1 for the Google search party?

You may have seen news of Google’s latest attempt to introduce social recommendations to its platform. +1  (US only service at the moment) allows people to up vote any website they like; this can then be seen by their social connections on Google in much the same fashion as you might like a friend’s post…

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No such thing as bad press?

Search is a hot topic at the moment. With innovations in mobile and local search and the impact of real time mentions and social media, the competition for the much sought over front page position is hotting up. For some, the temptation may be to take advantage of one (some) of the many free press…

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Social media monitoring, the questions to ask

As a social media agency, monitoring tools have become a valuable component in our toolkit. With a plethora of new tools hitting the market, staying on top of the latest technology and understanding their differentiating factors is a challenge – so here are a few of the questions we think that you need to ask.…

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Social search has everyone’s attention, well nearly

Social search was the key topic across the big search conference of the year, Search Engine Strategies (SES London). And of course, I wasn’t any the less effusive on the subject. After all we have just launched our social search report where we demonstrate how essential search is to the evolution of social and SEO.…

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Omniscient, Omnipotent, Omnipresent: Fear Google

I came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data. Step by step, it takes you on a journey through the…

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