Google alerts get a shot in the arm

There are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts.  Using Google Alerts as the base of the service it provides you with a daily…

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CAP Code Extension. Are you ready?

With the new CAP code coming into effect on the 1st March, the ASA has today launched a new media campaign in order to raise awareness of the code’s extension to cover content (including user generated) on websites and owned social media platforms. Whilst there are still some grey areas in relation to what constitutes…

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What does Quora mean for brands?

There’s been a flurry of activity and attention around the rapidly growing question and answer site, Quora, and this week it hit the mainstream media. For anyone who’s missed the news, here’s a brief introduction, and some of the opportunities and risks that we have identified: What is it? In their own words, “Quora is…

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How social media is changing the Christmas wish list

Online shopping is making present buying a breeze for those of us that don’t want to brave the busy shops this Christmas. But is social media changing the way we buy? Are we becoming more and more influenced by our peers on social platforms such as Facebook and Twitter? More and more retailers have recognised…

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My social media journey of discovery

By Kate Eglinton Last summer whilst researching graduate positions in communications and public relations, I was drawn in by the social media buzz that has taken the PR industry by storm in recent years.  Social media seemed to be big business. With my curiosity piqued and a brand new Twitter profile, I decided to take…

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Is social media now reflecting last minute gift panic?

  The immediate future dashboard has been tracking festive online activity in order to bring you some irrefutable predictions* and scientifically proven* observations for Christmas 2010. Earlier we found that while ‘presents for men’ was the top search on Google Insights, ‘gifts for women’ was a breakthrough search. As we get closer to the actual…

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Social engagement is not just for Christmas

This year, it seems Christmas is truly social. And for many brands social media marketing is definitely playing a big role in the festive push to consumers. M&S and John Lewis are integrating TV with their social media efforts, whilst Argos is pushing out a Facebook wish list.  Even Angry Birds is jingling with their…

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