It’s like comparing Apples and IKEAs
We like this visual representation of how the Swedish and US companies stack up (no flat pack puns intended.)
Social Media. Shaken, not stirred
The Martini and Dolce & Gabbana partnership is an interesting one. One is an iconic, but slightly old-fashioned alcoholic drink, the other a high-end fashion house. Both are big Italian brands joining forces to launch new spirit, Martini Gold. The partnership was launched at the end of last year with a short movie which resembles a perfume ad. Although…
Read MoreThe Social Shopping Explosion. By Gender.
In October, we unveiled the findings of our social shopping research. We’ve therefore had a few months to turn the data over and tease out any interesting trends … “If you’d like to reach more women, you might like to consider incentivisation; but if you’re looking for brand advocates, it might be better to target…
Read MoreIs YouTube drafting in Twitter?
This week, YouTube reported the acquisition of movie recommendation engine, fflick, a service that streamed film mentions from Twitter to show users their friends’ tweeted reviews, as well as an indication of the sentiment around the film. Whilst there’s not enough information, at the moment, to see how this acquisition will pan out; it is…
Read MoreSony’s Music Unlimited spreads its wings at MIDEM 2011
Get excited, it’s another post by Mark where he’s been on a press trip! (OK, stop rubbing it in [that’s what she said!].Ed.) Last weekend, I accompanied our client Sony Europe as they visited the MIDEM 2011 conference in Cannes. If you haven’t heard of MIDEM before, it’s an annual music industry conference where movers…
Read MoreI like my media social, not socialist
Does UK Culture Secretary Jeremy Hunt believe the Murdoch buy-out of BSkyB is “against the public interest in media plurality”? Will the competitions commission review do anything more than delay the merger? This would be more of a cliffhanger if we didn’t already know that Murdoch has been spooning with the Tories since the…
Read MoreSocial media and TV – not as united as first thought?
Last week I blogged about the convergence of social media and TV and this week news from SideReel shows the convergence isn’t as great as we first thought! SideReel, the largest independent TV destination on the web, has produced this infographic of the findings of the survey. Interestingly, SideReel found that only 10 percent of…
Read MoreTweeting about TV
Some of us at IF towers are self-confessed ‘Gleeks’ so we were ecstatic when the new series started last week on E4 and annoyed the haters in the office by talking about it. But it looks like we aren’t the only ones who love a bit of Glee gossiping. The Twitterverse is filled with chatter…
Read MoreShould the iPhone be worried?
As a fanatical iPhone fanboy I was sceptical when I first heard about the concept video for this young Chinese upstart to the smartphone crown. However, the winner of the gold award at the 2010 Furong Cup ‘Digital Product and Service Design Competition’ might just have something, it is quite simply stunning. © Made NCN.…
Read MoreGoogle alerts get a shot in the arm
There are loads of free tools out there designed to provide insight into what is being said about you or the brands and products you work for on the Internet. One such tool that is worth checking out is G’lerts. Using Google Alerts as the base of the service it provides you with a daily…
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