Speaking at the IAB: engage for branding

I am speaking with the fantastic Ruth Speakman from [tag]Sony Europe[/tag] (declare: client) at the [tag]IAB conference[/tag] on the 26th July. Together we are going to take a look at how Sony BRAVIA fuelled the conversation online by engaging with influencers. Often when I speak with marketers and PRs, they understand that they should be…

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Chinwag party attracts over 2000

Just had an email from the chilled chaps at chinwag about the summer party. Apparently the Guardian and Brand Republic are joining the foray. Should be a busy night of networking, but if it is like the usual chinwag parties – it will be a boozy craic too. And I have the badge to prove…

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Online PR clinic and social media toolboxes at OMS

We’re exhibiting at the [tag]Online Marketing Show[/tag] this week. The event will be good. We went last year and found ourselves constantly in the throng of online marketers – discussing Online PR till we were hoarse. Last year, visitors wanted to know what online PR was and how it integrated with online marketing and traditional…

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Telegraph launches a slew of entrepreneur blogs

The Telegraph has launched a little bundle of blogs aimed at Entrepreneurs. By far the most interesting is launchpad, which allows businesses less than three months old to promote their company and include a web address. As Richard Tyler says, “And don’t forget to include your website. Creating a link with The Daily Telegraph will…

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AOP awards add social media and digital categories

Launching with four new categories, AOP publishing awards opens its doors for this year’s entrants. The new categories acknowledge that social media, is making a significant impact on the media business model. They include, use of video, best podcast, digital creativity and online community of the year. Last year we saw a terrific increase in…

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Online PR, a powerful marketing channel – I think not

 I am speaking this week at the IAB’s seminar, demystifying online PR. It is interesting that in their blurb on the seminar they say… Demystifying [tag]Online PR[/tag] – Online PR has changed the roles of creative and PR agencies in a client’s communication strategies. This seminar is aimed at both – showing how you can…

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Will branded wikis be enough to inspire conversation

A rather clever idea by our friends over at Picture Production Company has just launched: a [tag]wiki[/tag] for Fox’s Fantastic Four film release. The idea is simple, viewers can change, edit and submit to the website in [tag]Wikipedia [/tag]style. The base level content is everything you expect to find on a film site – background,…

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BBC shares infographics and embeddable video with its viewers

Well I am posting again on [tag]infographics[/tag] sooner than I first expected! Two separate initiatives have recently gone live on the BBC – showcasing great use of visual online tools. The first is a visual timeline allowing the viewer to ‘explore all of British history, from the Neolithic to the present day’. You can zoom…

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We’re all searching for authenticity

Anthony Lilly of Magic Lantern has a column in today’s Guardian looking at the explosion in online video. He suggests that the amount of content now online has resulted in us viewers not being able to find the balanced view: the facts. And that with no editorial policy on sites like You Tube the result…

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