Leap of faith

This week I enjoyed ‘An Evening with Rufus Wainwright’ at Sadlers Wells in London. Watching the very unusual first half of the performance, I was mulling over the power of the performer, the generosity of the audience, the nature of being an expert and relationships. I know. High faluting stuff. It was that kind of…

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Natural disasters, the natural ground for social media

The latest volcanic eruption in Iceland has had a dramatic effect on many more millions of people than could have been imagined. As one person commented on Twitter this morning, interesting to see the hand of God can still command such control over us mere humans – or something like that. It is a time…

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Does the death of Bebo put pressure on Twitter?

Since the news broke that Bebo is in terminal decline, opinion formers have been asking: why did it fail? Some, like The Times, have pointed towards a lack of monetisation through advertising. If we hold up the Facebook smart advertising model as the best commercial blueprint, this conclusion would make sense. However, with recent results…

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A look at Easter’s digital campaigns

Another Easter over and once again too much chocolate has been consumed in my household! Along with Christmas, Valentine’s Day, Mother’s Day and other seasonal celebrations, Easter is a key time for brands to invest in their marketing activities. With an increasing number of social media, mobile and other digital platforms available to talk to…

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Social Media for Social Change

Recently there has been a major shift in the world of Corporate Social Responsibility. Climate change and the current economic climate have pushed companies to adopt a more pro-active approach to CSR. The bottom line is now centred around people, planet and profit. As businesses aim to build more sustainable and socially responsible entities, social…

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Customer service boldly going where competitors dare not go

Recent message exchanges with a major mobile phone company have made me think about the role Twitter plays in establishing, building and maintaining customer relationships. Such a short message by nature needs to be succinct and to the point, not something that the majority of big companies have managed in their comms for many years.…

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