Social search was the key topic across the big search conference of the year, Search Engine Strategies (SES London). And of course, I wasn’t any the less effusive on the subject. After all we have just launched our social search report where we demonstrate how essential search is to the evolution of social and SEO.…
Read MoreI came across an infographic entitled, ‘Fear Google’, yesterday. I first spotted it on imjustcreative, who in turn credited the source as onlineschools.org. Using bold red colours and imagery of a laughing devil, the infographic warns of the power of analytics and user data. Step by step, it takes you on a journey through the…
Read MoreOK we know this is just some SEO basics, but given our recent social search report, we thought this was just great advice on to get you started…
© Charles Lewis. “Page Rank”. Video.
What does a consumer see when they type your brand into a search engine? And where else are people searching for your brand? As the net becomes more attuned to social conversations, the line between social and search is becoming increasingly blurred. Conversations on social media platforms are informing search engine enquiries. Content generated on…
Read MoreGone are the days of fluffy explanations. Marketing and communications professionals are increasingly expected to provide measurements, metrics and real time data. Whether it is to interrogate a campaign, set benchmarks or justify investment, the numbers count. Social media is no different, and it’s not short on numbers. From Facebook fans (recently valued at $138…
Read MoreI’m a big believer in the power the language we speak has over our perception of the world. Every language has its own idioms; every idiom is a glimpse into the heart of a culture. In a recent talk on Collaborative Consumption, social innovator, Rachel Botsman, summed up 20th Century consumption as ‘keeping up with…
Read MoreWay back in 2005 Arianna Huffington set up a small left wing blog on a ‘shoestring’ budget while AOL was part of the world’s fourth largest corporation, AOL Time Warner. Arianna’s blog quickly became on online sensation with a high ranking and growing unique visitors. While things were riding high for Arianna and her team…
Read MoreWe like this visual representation of how the Swedish and US companies stack up (no flat pack puns intended.)
The Martini and Dolce & Gabbana partnership is an interesting one. One is an iconic, but slightly old-fashioned alcoholic drink, the other a high-end fashion house. Both are big Italian brands joining forces to launch new spirit, Martini Gold. The partnership was launched at the end of last year with a short movie which resembles a perfume ad. Although…
Read MoreIn October, we unveiled the findings of our social shopping research. We’ve therefore had a few months to turn the data over and tease out any interesting trends … “If you’d like to reach more women, you might like to consider incentivisation; but if you’re looking for brand advocates, it might be better to target…
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