Whilst reading the econsultancy.com online PR benchmarking report, it struck me that PRs and brand marketers were still talking a different language. Clients wanting increased brand mentions online are met with agencies delivering blogger relations. Those asking for brand reach are offered optimised press releases. A client wants outcomes: and the agency offers tactics. Well,…Read More
Let’s be honest about this, on the whole the PR industry is not welcome in social media. People consider their blogs, Facebook pages and Twitter streams to be their personal space, and they don’t want us oily spin-merchants barging in and shoving our brand messages up in their faces. Nobody likes getting cold-called when they’re…Read More
If you’re still struggling to understand why Twitter might be a useful PR tool, you should probably take a moment to understand the concept and implications of the phenomenon of re-tweeting. It’s a very simple premise: John finds something he likes on the internet, so he writes a Twitter post about it with a link.…Read More
Just before Christmas, we experimented with some new brainstorming techniques across a number of clients. It got me thinking how there is a lot more to a creative brainstorm when you are planning for social media ideas.
Offline, a PR brainstorms rely upon understanding a client: its business or products, its audience, and its requirements. In addition, a good knowledge of what is newsworthy, the media and what is currently capturing the headlines is essential.
Of course, this knowledge is necessary for online PR brainstorms too, but you have to add to the mix with a more detailed understanding of social media.Read More
Sadly I missed being on Ian’s NMK panel for ‘Clients in the Wild’ as I just had over 200 staples taken out after an op. But it seems the discussion and subsequent blog by Will McInnes has created a stir – causing several blogging PRs some deeper introspection. Antony Mayfield summarises the issues up rather eloquently.
Like Antony , I too am an optimist. I also lived through the similar, if not so public, growing pains of the digital ad agency industry. Back in the 90s these start-ups and specialists departments were dismissed by the powerful TV ad world. And we all know how that has changed now. We now have a very different marketing landscape with digital taking the lead and the more handsome budgets.
Daryl Wilcox has launched video on his site DWpub.com in series called ‘Experts in Communication’ . The whole thing kicks off with a two part video interview with Antony Mayfield explaining why he took his PR skills to a search company. Very insightful and I am full of admiration for how Antony shares his knowledge…Read More
A survey by Webitpr and noted on E-consultancy.com reveals that traditional PRs think that fellow practitioners are incapable of performing comprehensive online PR campaigns.Having spoken to many hard working, imaginative, and successful PRs over the years, it is clear that the PR industry is aware of the importance of online PR – certainly the survey…Read More
Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share. The slides really fall into four categories: How brands are performing in social media The changing landscape online How you can trigger conversations by tapping into passions…Read More