Don’t let the title fool you, we’re not suggesting that you simply reintroduce old content into your social feeds. In fact, we feel so strongly against this that we went as far as dedicating an entire Serious Social podcast episode to NOT repurposing content. There is, however, a way to leverage old content for maximum…
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Few will be surprised by this statement. So why haven’t more acted on this knowledge in recent years? It is as if some marketers have been caught in a cavity of boring and until someone senior to them instructs otherwise, inside the cavity they will stay. Some years ago, B2Bs started using stock imagery…
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Life has changed. Work meetings are now interrupted by children (our own Managing Director recently had to pause everything because his son was just so darned proud he’d beat a level in a Lego game, which, to be fair, is very impressive). The Emmys will now be televised, and pub quizzes have moved to Skype…
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We take creativity seriously at Immediate Future. Not only because we’re a team comprised of artistic people, but also because it’s needed to make social work. In an industry where audiences are flooded with an endless stream of promotional messaging, your campaigns need to stand out. Creativity is no longer a ‘nice-to-have’, it’s a ‘must-have’.…
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As the online population grows, so does the pool of consumers – some with time, and money on their hands. In recent weeks, e-commerce businesses in sectors like crafting, beauty and home accessories – as well as gifting – have started to boom. If you’re starting out in paid social, or want to take a…
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Let’s take a break from the unsettling news that’s been bombarding us from every angle and focus on some of the good that’s going on. Yes, this is no doubt a challenging time. But it’s also a time where communities have come together to support one another – particularly online. And even more so on…
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This week it seems the social platforms have paid a lot of attention to user behaviours. They’re launching functionality aimed at hobbyists, pushing entertaining features and challenging some of the comms products that have helped us through the first phase of lockdown. It feels like a week of tweaks with a splash of colour. Nothing…
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Mark Zuckerberg has recently announced a whole new range of video tools across the Facebook app family. And without further ado, here is what’s coming; With video calls, Facebook will soon double the amount of group video calls from 4 to 8 participants – which according to Zuckerberg, group video calls have…
Read MoreOooh it’s been a creative week in social. The channels are beefing up their dev kits and creative back rooms with some new tools. There is no excuse now not to break the social boring and explore new ways to connect to customers. There has also been a flurry of functions to help small businesses.…
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Though lockdown is in full swing, we haven’t all gone mute as a result. In the B2B tech sector, conversations around AI, cybersecurity, cloud, etc. are all staying strong – but have the discussion points changed, and what can you do to adjust your messaging so you remain relevant with your customers? We recently released…
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