Last week, LinkedIn released some fab blogs about daring to succeed in 2019. Now that sounds like something we definitely want to get on board with. So, of course, we’ve been keeping up, and we’ve summed up the best bits from last week. Audience Trends Let’s talk about building personas and how to create dynamic,…
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Facebook has been positioning itself for a TV and movie offering for a while now. It wasn’t long ago that the social network was rumoured to have shown a lot of interest in winning rights to show Premier League football exclusively on its platform. The subscription model that Netflix has made so successful is the…
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Right now as we head into the dead of winter, our summer holiday is just a distant memory. But it’s now, as we turn the heating up at home, that we dream of going away. Our latest research makes it clear that social is a travel essential. We love to talk about going away,…
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Seemingly inspired by Snapchat, LinkedIn has launched a new feature called Student Voices, which has a few similarities to Stories. In fairness, every other social platform including Twitter and WhatsApp, has their version of Stories so it was only a matter of time before LinkedIn found a reason to do the same. As…
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When was the last time you said yes to the WHSmith or Robert Dyas staff who always say “would you like to try this [product you’ve not picked up, or expressed any interest in] for a pound?” Personally, I always decline. And why is it invariably Cadburys Caramel, or sink unblocker that they’re peddling? When…
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It’s often mentioned that Marketing is a combination of Art and Science. It’s totally right! In a recent #SeriousSocial, Katy chatted about how insights and data (science) can open up and direct creative opportunities (art). The pair go hand-in-hand. With a background in Music, and now having a career in Social Media Marketing, I’m sharing…
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Social platforms and search engines don’t always make comfortable bed-fellows. The two digital marketing channels are typically run by competing parent organisations. There’s little reason for Microsoft’s Bing to point its users toward Twitter. The one attempt to combine search and social came from Google. The expectation was for Google+ to have the best of…
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It’s curious that since Twitter doubled its character count to 280, people have become politer. The latest data shows that 54% more tweets use the word ‘please’ and 22% use the word ‘thank you’, which is probably making customer service more bearable. Another result from this change is that Twitter isn’t as full of…
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The Messenger app for Facebook has been around for a long time, initially launched as Facebook Chat in 2008 and becoming a standalone app in 2011. New features have been added and updates made but a thorough consolidation of purpose and design has been long overdue. The update currently rolling out sees the mass of…
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Let me tell you a story… The centrepiece of all business is persuasion, and the greatest vehicle to persuade is storytelling. So is it really a surprise to anyone that the Stories format is growing 15 times faster than newsfeed as a device for people to reach their audiences (and advertise to them), and for people to feel closer…
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