AR19-Blog-Square

Social media gets to work!

71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking. These two aspects are important when communicating with anyone,…

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Transparency ensures Facebook’s future

Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with members. While a handful have decided…

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LD15-Blog-Square

Instagram Launches Payments for Commerce

  According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It will come as no surprise that, with…

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Facebook give you more tools to optimise video content!

We’re serious about social media. That’s why data analytics and insights get us excited! For a while now, we’ve been drumming into everyone that Facebook and video content are harmonious. So, as we’re all using video, we bet you’re itching to know what Facebook have done with its Video Insights section that’s available to Pages……

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A Brief History of Social Media

Did you know that the first social media site was called “Six Degrees” and was founded in 1997? Many believe that it’s Facebook that has largely reshaped the way we connect and stay in touch with each other; however, this type of networking can be traced back as far as the 1800s. We currently spend…

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Episodes of Instagram Stories 📺

Instagram Stories have been going strong for a year and a half, gaining success and slowly reeling in the Snapchat Stories users. In this time, brands have been experimenting with the feature and use it in many different ways. A few companies are doing it differently – Bustle being one. They’ve created 11 episodic series…

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