Social Snapshot – 04.12.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on to find out what’s been happening in the past week…   Twitter expands access to brand survey tools to help brands understand ad…

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Discover the benefits of social listening

Social media marketing benefits businesses in many ways, not least as it facilitates a unique, direct relationship with your customers. However, many businesses, despite having and managing a social media presence, are failing to recognise one of the key benefits of this media – social listening. What exactly is social listening? Social listening is the…

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Social Snapshot – 27.11.19

At IF we love all things social. So, we’re always interested in staying up to date with the latest happenings and bringing them to you in our weekly social snapshot! Read on for a roundup of the best articles we just have to shout about…   Twitter’s testing tweet scheduling built into the tweet composer. https://po.st/BUBDii …

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Sourcing evergreen posts for your social media platforms

Creating and finding content to share on your social channels never ends, it is a lifelong commitment. And it is true that timely content is crucial to engage your following. But you don’t need to pressure yourself on just creating newsworthy posts; evergreen content can be posted in ‘quiet times’ too. So, what are evergreen…

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Is there a new social platform on the block?

Wikipedia co-founder Jimmy Wales has launched an ad-free social media platform, positioning it as ‘The Anti-Facebook.’ It’s major differentiator? It will not run on an ad-funded model. Rather, Wales aims to fund it on donations, similarly to Wikipedia.   Introducing WT:Social The new social platform hopes to combat ‘clickbait’ and misleading headlines, giving its members…

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Instagram Expands Hidden Like Counts Globally

  In an effort to make Instagram a more healthy and safe place online, they platform has been testing out hiding like counts on profiles, “the idea is to de-pressurize Instagram”, and make it a space that’s more focused on connections, conversations and community, especially for young people.   Hidden likes have started rolling out…

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Facebook’s latest move

As a consumer, you’d be forgiven for missing the change in product branding which occurred this week by Facebook. Sorry, FACEBOOK. Their announcements around the rebrand focus on their objective to be “clear” about which products belong in their wheelhouse. This effort may seem little more than a PR move – as The Guardian reports,…

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