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Facebook Launches #SheTalksGames Initiative

Off the back of International Women’s Day yesterday, we thought we’d keep the ball rolling by highlighting an interesting, and timeous, initiative by Facebook. The Women in Gaming website has been created by the social media giant to encourage collaboration, story-sharing and connection with women in the industry. Topics such as gender and diversity in…

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When’s the best time to post on Facebook? ⏰

  Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users or desktop users? Which social platforms do they use the…

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What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook, Twitter and Instagram. It is only now that…

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Facebook Launches Messenger Kids App on Android

Whether you allow your child access to social media or not is a particularly controversial topic which doesn’t have an easy answer. One thing remains clear, children will access the platform with or without your consent. After consultations with parents and national associations, Facebook recognised this and has developed an app called Messenger Kids, available…

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Twitter Posts a Profit for the First Time

According to reports, Twitter Inc. has shown the most profit since it’s market launch in 2013. The platform’s prioritisation of video, as well as a new software algorithm, have both contributed to increased time spent on Twitter by users while also encouraging advertisers to spend on the platform. Twitter saw a profit in the second half…

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3 reasons assumptions and biases scupper social marketing

There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong when they assume they know the behaviours associated with different…

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Digital ad spend soars in 2017

With digital ad spend growing year-on-year, 2017 was the year that overall digital ad spend finally surpassed TV spend. Total global digital ad spend came to a whopping $209 billion, which is a huge 41% of the entire market. TV is now trailing behind with a $178 billion spend, at only a 35% share of…

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Will 2018 be the year of social media banking?

While social media companies are often dragged over the coals as a result of how they handle their platform content, their responsibility to protect vulnerable individuals or how they contribute to the countries they operate in through taxes, there doesn’t seem to be much commentary yet on their suitability as competitors to traditional banking, despite…

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