Brand as Broadcasters is the concept all business running brand events need to truly deliver greater cost efficiency and standout innovation Running brand events comes at great cost. Marketers have to evidence cost efficiencies that yield tangible returns for the business. Formats have to keep being refreshed to stay ‘new’ and relevant to foster repeat…
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Another week, another whirlwind of social media updates – stick with us as we take you through everything you need to know: Twitter allows users to choose who can rely to Tweets Twitter is testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets. Learn more…
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In recent months, the workplace has shifted more than we’ve ever experienced. Some have found this shift towards remote working productive, while others have found it unmotivating; no employee experience is the same and we’re all scrambling to adjust to the new normal. And while information is available and frequent on how to handle…
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When it comes to conversion, the goal you might be setting doesn’t have to be a purchase – you might wish to measure conversion on increasing followers, engagement on your posts or sign-ups to an email list. Whichever conversion you’re measuring, we’ve got some top tips on what you need to consider if you want…
Read MoreWe’ve got your roundup of the latest happening on social media. For more on how these updates impact your business, drop us a line or follow our social channels. Buy products directly from a business’ Facebook Page or Instagram profile Facebook and Instagram have launched ‘Shops,’ which will allow visitors to make purchases without having to leave…
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Now is a time of rapid change – which can be scary. People are inherently resistant to change because it means disruption, even if it is beneficial. Can you remember Instagram’s old logos? The days when it looked more like a rounded-edged floppy disk? When Instagram’s logo was updated in 2016 to the colourful design…
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Facebook has been slowly rolling out a set of features that will help small and medium sized business that have been impacted by the COVID-19 outbreak. These include a “Support Small Business” sticker for Instagram which not only allows users to share a business profile, but it also displays the three latest thumbnails from…
Read MoreWe’ve all likely noticed the upswing in social media traffic – but we now we have hard statistics on the massive surge happening in recent months. A look at monthly traffic, Google’s new digital skills training sessions, Facebook’s redesign and more! Media habits are changing Across all in-home channels, media consumption has increased –…
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Don’t let the title fool you, we’re not suggesting that you simply reintroduce old content into your social feeds. In fact, we feel so strongly against this that we went as far as dedicating an entire Serious Social podcast episode to NOT repurposing content. There is, however, a way to leverage old content for maximum…
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Few will be surprised by this statement. So why haven’t more acted on this knowledge in recent years? It is as if some marketers have been caught in a cavity of boring and until someone senior to them instructs otherwise, inside the cavity they will stay. Some years ago, B2Bs started using stock imagery…
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