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Facebook won’t give up hope on the poke

Do you remember when Facebook was still competing with other social networks like MySpace and Friendster? Back then, any cute feature that was a fun way to interact with other on the platform could give a network an edge over the competition. The ‘poke’ was a nice way to let someone know you were thinking…

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Facebook ups charitability for #GivingTuesday

Facebook is an incredible platform for raising awareness of causes and being a means for people to donate to those causes. We often hear heart-warming news about stories spreading across social and raising enough money for life-saving operations, once-in-a-lifetime opportunities and reuniting families. Yesterday was #GivingTuesday and Facebook upped their charitability game by launching their…

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The war of attrition against fake new continues

The battle of good over evil has been fought since the beginning of time. It’s a war that will continue, a never-ending arms race where one side gains dominance with a new weapon until the other side nullifies the advantage and turns the tide. While nefarious forces have been blamed for affecting election results, to…

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Facebook takes on YouTube with Creator app

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What can you do with the Creator app? Broadcast live…

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5 kinds of YouTube videos driving shopping patterns

Over the last few years, video has shown its might in every way across social media platforms. No longer the preserve of costly and time-consuming production studios, the medium has been revolutionised by social media. Immediate, available and free, the reach of digitised video has meant a plethora of new formats to trial and leverage.…

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News Spreads like Wildfire on Social

It seems like new features are being added to social media platforms every day. People are spending more time on their mobile devices like phones and laptops, on social media, and less time reading the daily paper or watching the TV. Traditional news platforms are becoming less popular, and news is now very easily accessible…

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