TS29-Blog-Square

Creative Inspiration for Social Marketing

  We’ve all been there – you know you want to do something different with your next Facebook post or ad, but you don’t know where to start. Here are three resources that I turn to again and again:   Facebook Inspiration Gallery and Creative Hub Your first port of call should be Facebook’s own…

Read More
AR20-Blog-Square

It’s insights galore on Facebook this week

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some of their targeting options. It’s…

Read More
serious-social-blog-square

Platforms provide best-practice guides for biz

Social platforms are giving away more knowledge than they previously let on! In this week’s Serious Social, we’re chatting about Instagram’s guide to Stories for businesses, which gives you advice on its prevalent feature. So, what else is out there? Well, they’ve sure kept it on the down-low, but which other platforms have got a…

Read More
LD16-Blog-Square

Building Brand Buy-In With Social

Today’s connected world means that brands are positioned front and centre of their audiences and competitors alike. With so many platforms and channels at their disposal, it’s often difficult to know which one to leverage in order to garner customer loyalty and engender trust. Here’s where social media can help. For brands that operate in…

Read More
AR19-Blog-Square

Social media gets to work!

71% of businesses advertise on social media. And even more businesses plan to start. Work and social media can go hand-in-hand if you take the right approach. In our most recent Serious Social, we spoke about how social media stands on legs of communication and networking. These two aspects are important when communicating with anyone,…

Read More
FB21-Blog-Square

Transparency ensures Facebook’s future

Facebook never really had an issue with advertisers. While mainstream media highlighted how some have opted to pull spend, by and large, Facebook remains the juggernaut it is because of the truck loads of money pumped into the business by marketers. Additionally, Facebook never really had an issue with members. While a handful have decided…

Read More
LD15-Blog-Square

Instagram Launches Payments for Commerce

  According to a recent article, almost 50% of Instagram users research products on social media and over a third of the platform’s users have purchased a product online with their mobiles. That makes this segment 70% more likely to convert to the purchase phase than non-users. It will come as no surprise that, with…

Read More