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YouTube Studio: Insightful success, or work in progress?

After 9 months of beta testing, YouTube have finally launched their new Studio interface. Equipped with three new metrics and better insights, you’ll now have access to an improved understanding of how each of your videos is performing. The new dashboard shows you personalised news and information for your channels. Our MD Colin tells all……

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Twitter has got its (Advertising) swagger back

  The past few years have been a roller-coaster ride for Twitter. Success stories broadcasting their flotation and rise to $69 a share (in January 2014) were followed by column inches informing us of declining revenues, their share price crashing to $14 (in May 2016), ensuing staff cutbacks and comprehensive restructuring of their advertising proposition.…

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Facebook algorithm changes: what we now know

Wanna know how to thrive on Facebook in 2018? Here’s what Facebook’s second algorithm change means for brands. It focuses on prioritising content from friends and family, so it’s no surprise that has sparked huge concern, interest and conversation for brands. Publishers, marketers and news outlets will have lower priority. Our MD Colin explains what…

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Facebook Launches #SheTalksGames Initiative

Off the back of International Women’s Day yesterday, we thought we’d keep the ball rolling by highlighting an interesting, and timeous, initiative by Facebook. The Women in Gaming website has been created by the social media giant to encourage collaboration, story-sharing and connection with women in the industry. Topics such as gender and diversity in…

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When’s the best time to post on Facebook? ⏰

  Knowing when to post on your social channels is a constant challenge. It depends on many factors – first and foremost, your audience. Which time zone and countries are they in? What does a normal day look like for them? Are they mobile users or desktop users? Which social platforms do they use the…

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What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook, Twitter and Instagram. It is only now that…

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Facebook Launches Messenger Kids App on Android

Whether you allow your child access to social media or not is a particularly controversial topic which doesn’t have an easy answer. One thing remains clear, children will access the platform with or without your consent. After consultations with parents and national associations, Facebook recognised this and has developed an app called Messenger Kids, available…

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Twitter Posts a Profit for the First Time

According to reports, Twitter Inc. has shown the most profit since it’s market launch in 2013. The platform’s prioritisation of video, as well as a new software algorithm, have both contributed to increased time spent on Twitter by users while also encouraging advertisers to spend on the platform. Twitter saw a profit in the second half…

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3 reasons assumptions and biases scupper social marketing

There’s that supercilious phrase, “if you ‘assume’, you make an ASS out of U and ME”. Bloomin’ awful expression, but it did pop into my head when I read this summary of research on MarketingProfs. It takes a look at how marketers get it wrong when they assume they know the behaviours associated with different…

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