What is the ‘best’ performing blog? Which piece of content performs the best on my website? What should we make more of? These are all questions I am used to hearing from clients. There are a number of ways to measure ‘success’ and ‘performance’ but before doing so you need to ask yourself, “What do…
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Social Media is an incredibly fast paced and exciting industry in which new platforms, aps and blogs rapidly spring into the digital landscape. With social media facilitating innovative approaches to real time marketing, it has never been more important for marketers to keep their finger on the pulse of these continuous developments. However, the life of a…
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“We are, as a species, addicted to story. Even when the body goes to sleep, the minds stays up all night, telling itself stories.” – Jonathan Gottschall, The Storytelling Animal American author and journalist, Ernest Hemingway once made a $10 bet with some writer friends that he could write a powerfully emotive novel in…
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Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can be hard to keep up with the tools and limitations…
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Holidays: the Holy Grail of the working world. The one time each year where you can kick back in an exotic locale and collect a paycheque for lying in a hammock and reading a dog-eared copy of “Zen and the art of Motorcycle Maintenance”. The importance we place on holidays has led to an…
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With all kinds of summer events on the agenda and the corporate convention season already rumbling away, marketers are increasingly looking for reliable ways to bide the attention of attendees, eager to solidify connection with their target prospects and make sure they stay on their radar to develop a promising brand relationship. Using social media around events…
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In a world where the average consumer expects a response within the hour (42%, Edison Research), and has the attention span less than that of a goldfish (8 seconds for humans, the goldfishes’ is 9 seconds), constantly connected from wherever they are – the prospect of ‘real-time marketing’ seems like a tasty, tantalising way to…
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“What’s Twitter saying?” “What’s the hashtag?” So entwined is social to our world, that to get the latest news we often go there first – but are we right to look to Twitter and other social networks to gauge wider public opinion? A study in 2013 by Pew Research showed that whilst Twitter did display…
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The days of visiting actual travel agents and waiting on faux leather couches to be served whilst being visually accosted by A1 posters of smiling families splashing in the waves and creatively bankrupt taglines (“New Zealand! Bring Your Mum!”) are long gone. A holidaymaker’s entire journey from skiving off work to Google “best holiday destinations”…
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