With the Great British Bake Off just around the corner (Yippee!) it’s not too late for brands to take advantage of the engaged and vibrant social community that #GBBO attracts. This year’s Love Island proved how fruitful social TV campaigns can be. Savvy marketers tapped into the zeitgeist and grabbed the opportunity to gain wider…
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LinkedIn’s latest feature update allows the sending of recorded audio messages from one member to another. Reducing the friction of communication in an online community like with any new tool, voice messages, can be used well or poorly. By providing its users with an option that is popular on mobile apps, such as WhatsApp and…
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General opinion is that consumer businesses have all the fun, right? They’re early adopters, the first to try new social networks, willing to take risks and are usually the most recognisable for award-winning campaigns. Yes, but also no. There’s an art to B2B marketing that requires originality and dexterity, where the wins will be much…
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Approximately 2 billion people use social media. Figures are expected to grow as mobile device usage and mobile social networks gain more traction. With customers using social media 24/7, and on such a variety of platforms, what was best practise last week might not work today. Keeping up with all the latest policies and…
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We knew that Augmented Reality was going to be big for Facebook in 2018, but now the platform’s started releasing AR updates it seemingly can’t stop. At the F8 Conference in May, Zuck and friends announced support for the technology in Facebook Messenger, and now they’ve gone one step further – AR ads in News…
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The key to every great relationship is listening, am I right? Whether that’s boyfriend and girlfriend, teacher and student or brand and consumer – everyone wants to be heard and listened to. Right now, on Facebook or Twitter there could be a customer or potential customer of yours asking a question and if you’re…
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Twitter has launched Twitter Media, a place for media publishers and organisations to get the most out of the platform. The new site showcases helpful resources which explain how to use Twitter’s many features and case studies to illustrate the efficacy of their tools. Not only aimed at social media specialists, the platform is also…
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We’ve all been there – you know you want to do something different with your next Facebook post or ad, but you don’t know where to start. Here are three resources that I turn to again and again: Facebook Inspiration Gallery and Creative Hub Your first port of call should be Facebook’s own…
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At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some of their targeting options. It’s…
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It seems this month every marketer is either talking GDPR or about creating ‘relevant content’. It’s not a surprise as the two are interlinked. With brands needing customers to engage enough to sign-up for consent programmes, content has to be meaningful, to resonate and capture attention. The trouble is the cry for greater relevancy is…
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