TN-18-Blog-Square

The new ubiquity of Twitter Blue Ticks

Aaahh, the coveted Twitter Blue Tick. Once a symbol of status and prestige, the Blue Tick signified that you had made it in social. The Twitter Gods had deemed your account worthy of the highest validation. To put it into perspective, of the 310 million monthly active users on Twitter, only 187 000 have verified profiles.…

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KH23-Blog-Square

How much should your social advertising cost?

We presented at the B2B Summit recently, talking about paid social media. Interestingly, the question on everyone’s lips was; how much should social advertising cost? What are the benchmarks for investment and returns you can expect? Well, a Salesforce report (download) gives us some interesting paid social benchmarks for quarter one this year. In summary:…

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HM30-Blog-Square

Snapchat Stat Splat

It’s infographic time boys and girls! Hold on to your Snapchat Stat hats. It’s not all dog filters and rainbow lenses. Snapchat is the only channel offering something different in the world of mostly-broadcast, feed-centric social media; intimacy at scale. Here’s how it is reaching it’s audience plus all the relevant Snapchat statistics and figures…

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