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Is social media real-time making traditional media no time?

Did anyone hear about Madonna’s fall last week? Well, yes I think the whole world did and they heard about it in the precise moment even if they weren’t watching the Brits. #BRITs2015 anyone? The power of social. By the time the newspapers had printed their front covers, and breakfast shows had updated their bulletins…

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The importance of regular social profile audits for brands

How many social networks do you have a personal account on? Now think about how many you actually use on a regular basis – those two numbers will most likely be different, and from a personal perspective that is not necessarily a negative. Now ask yourself the same questions about your brand, your department, or…

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Which brands made the most of Chinese New Year on social?

  Fireworks illuminated the skies across Asia as millions celebrated the Year of the Sheep on Thursday. Wednesday night, Lunar New Year’s eve, was marked by loud booms as people set off firecrackers across china and families came together to enjoy the festivities. In China over 600 million people use online services and more than…

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4 ways to make your brand’s social voice sing

Voice is a big thing for me this week, partly because I have a cold and appear to be losing mine, but mostly because so many brands on social, need one. There is just no excuse for posts and tweets that are vanilla, samey and predictable? After all, most brands want to extend reach, engagement…

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How will you say ‘I love you’ this year?

They say technology is ruining personal relationships, with a study recently published in the journal Psychology of Popular Media Culture reporting that 70 percent of its participants, “all of whom were married or cohabiting heterosexual women, said that smartphones were interfering with their relationships” (Tech Times 2014)  Further reports advise not to mix technology and…

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Social nudging voters to take part in the 2015 UK General Election

Did you know that it was ‘National Voter Registration Day’ yesterday? In conjunction with the Electoral Commission, Facebook issued a series of little reminders to kick-start the countdown to the 2015 UK General Election. Some UK voters will have already seen the “Vote Now” or “Share” button floating on their Facebook newsfeed, but it’s not…

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