MH-18-Blog-Square

How can data interpretation fuel storytelling?

  As a community manager I get to see the back and front end of a lot of audience platforms. Seeing the content that resonates on a community feed and then ‘popping the hood’ to see how the content actually measures up against other posts and types of interactions. Simply gaining ‘likes’ is one thing…

Read More
MK-20-Blog-Square

Reviewing 2015 in a list of lists

Everyone loves a list. Which is just as well considering it’s that time of year when people publish the most lists. Whether it’s lists of the best music or books from the year; lists of predictions for the coming year; or lists of Christmas gift ideas for your partner’s uncle’s best friend’s dog. And so…

Read More
TB-11-Blog–Square

8 fundamentals to an award winning paid social campaign

We were very proud to win Best Use of Social Advertising at the recent Social Media Buzz Awards recently. Fist pump. We did so on a modest budget, pipping big agencies (Ketchum, Starcom, Havas, Manning Gottlieb OMD) and big brands (Starbucks, KFC, Phillips, Unilever, Heineken) with our work for Southbank Centre launching new festival Changing…

Read More
MH-17-Blog-Square

Is LinkedIn’s new app update ‘all that’?

  LinkedIn has finally caught up. After several nudges into bits and pieces of newly-designed UI, including the Ads manager dashboard, LinkedIn Pulse, and messaging features, the platform has totally revamped its mobile app. Boasting a whole new breezy design, a faster home feed and several new features including a ‘more’ instant messaging system and meeting sync. New…

Read More
TP12-Blog-Square

Welcome to the World – Baby Zuckerberg

  On the first day of Christmas, whilst the rest of us were getting excited about opening the first door of our advent calendars, powerhouse couple Mark Zuckerberg and Priscilla Chan, announced the birth of their first child, Max. And if this wasn’t enough excitement for two of Silicon Valley’s highest fliers, amalgamated with this…

Read More
TP11-Blog-Square

Love them or hate them, emojis are here to stay

For all you word lovers, get your hankies at the ready. Or, if you’re an emoji devotee, then prepare to celebrate. Since partnering up with SwiftKey, a leading mobile technology business, the Oxford Dictionaries have announced that this familiar  ‘face with tears of joy’ symbol has won ‘Word of the Year’ both in the US…

Read More