For small business owners, automation tools can be incredibly useful things. But, like all tools, relying too heavily on social media automation will end in tears. Maintaining a brand identity and personality on social media is an important part of the relationship you want to have with your customers, and automation can damage that…
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In the event of Klout’s new feature to identify expertise, and the fact that I seem to be increasingly talking more and more to clients around this subject, I thought it seemed timely to discuss influencers. Firstly, what is Klout’s new feature? Well, in a nutshell, it shows you what subjects users are ‘experts’ in…
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From asking followers for hidden-gem holiday destinations to posting the ubiquitous sunset selfie (framed by palm trees for added effect) and bragging about how amazing and life-affirming their holiday was afterward, travellers are a noisy bunch in social media. So much so that a recent study shows that social sharers, commentators, socialisers, creators and reviewers…
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Last week, I saw an infographic on the charity and non-profit sectors that perform best – and worst – on social media. And whilst running (and live tweeting!) the London Marathon this year, it occurred to me that charities could be making more of the huge opportunities that are available to them. Having seen the…
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Every 6 months or so another infographic appears informing us of the best times to post on each social media platform. Well I can tell you that most of these timings are unworkable. Useless insight that is meaningless. Why? Because the best times to post depends on a number of things, location being one of…
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Here at immediate future we like to stay in shape. Whether it’s running the London Marathon or maintaining brand health, we are always on the ball. With that in mind, we put together the following Social Media Brand Workout to help you keep your brand in peak condition. Creating a recognisable identity for your product…
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From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean for your marketing, search and social presence? You…
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Recently, I have been working with clients across a wide range of verticals in the B2B space, from pharmaceuticals to chemical engineering to sports equipment. These disparate markets have completely unique business challenges, requirements, sales processes and routes to market. However, there is one thing that many of these companies have in common – identifying…
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Clinton passed on an ostentatious announcement, and opted for online social conversations to kick-start her campaign for the White House. And the buzz which followed was far greater than fellow candidates from the opposing Republican Party. After announcing her presidential bid, last Sunday via YouTube, Clinton has managed to score over 650,000 Facebook page likes,…
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