Social media is saving lives – a bold statement perhaps, however as smartphone usage continues to grow, it is becoming a whole lot easier to contact loved ones and emergency services should a catastrophe hit. Even when power is lost, mobiles can become the go-to tool in emergency situations. Take for instance, Hurricane Sandy which…
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Content is king, we all know that. But when it comes to social media, particularly when you have so few characters to get your message across, the words you use become incredibly important. We all want to seem intelligent, witty and eloquent when we post on social, but in the 140-character world we live in,…
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Having managed communities spanning from global secret music parties to Euro-wide white goods brand, and having been lucky enough to have had both the freedom to experiment with new platforms and new types of content, with the discipline of strict brand guidelines and superb customer service; we feel it’s only fair to share some of…
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Social media has changed the way we communicate and engage with politics, igniting grassroots activism, clearly demonstrated in the lead up to last night’s no vote, in the Scottish Independence Referendum. With so many taking to social media to share their 2 cents, it became an open forum for the nation and a reliable indicator…
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Since the very much unwelcome re-haul of Foursquare there has been much room for location based apps to gain traction with an eager user base. Foursquare’s new check-in app ‘Swarm‘ has totally divided up Foursquare, the platform now having one app to check-in with, and one app to discover new places. Bonkers? Yes. Wanted by…
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Ever since my first day here at immediate future I have taken a real interest in social media crisis management. It was my first social media project and I really enjoyed researching and reading about crisis management cases. I discovered many different success stories and found an array of horror stories. Over the last year…
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As a new report is published uncovering Police social media behaviour over the last 5 years we discover hundreds of cases of alleged Police misuse or misconduct of ‘social media’. Several cases of officers blurring the boundaries between personal and professional activity often confusing personal authority, professional responsibility and private life. The report uncovers several instances…
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Last week Twitter announced objective based ads. A new way for those using promoted tweets service or Twitter ads’ to set up new campaigns. The new feature allows marketers to create tweets based on their key function and only pay when that function occurs. So if you were trying to attract people to your website,…
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Twitter has recently unwittingly dropped hints they may be shifting closer to becoming an Ecommerce channel with the discovery of a ‘payments and shipping’ option in the settings window of their android app. The discovery followed a tweet by a developer in South Africa, the window clearly showing a currently inactive setting option. Twitter has yet…
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Ever wondered where all those ‘new’ competition entries are coming from on your brand page? Is there a way to attract new page fans that aren’t simply ‘gamers’ but real fans of your brand or product and not simply there for the competition. (Yes, there are people who spend their time only looking for…
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