Debating where social sits at #SMWLDN

  On Wednesday evening, I attended a Social Media Week session, ‘The Good, The Bad and The Ugly’. Check out the snap of immediate future‘s Pete looking pretty and enjoying a beverage out of his #SMWLDN cup! As much as I enjoyed the case studies that the panel critiqued and applauded, for me, the session…

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What are your top social media questions?

With London’s Social Media Week well under way, there has been engaging discussions about social media flying around all over the internet. Both individuals and companies have been getting involved in the action. Even Richard Branson has been offering his advice. We enjoyed watching his Social Media Q&A session on Monday which provides lots of…

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Inside the IF loft: #IFQ&A with Pete

Hot on the heels of our inclusion in the Top 10 UK social media blogs by Cision UK, @iftweeter puts our team into the spotlight, starting with consultant @PeteKnott1. Find out what he thinks of social in a series of quick fire questions! [View the story “#IFQ&A ” on Storify] ©Tsahi Levent-Levi  “Finger ace with…

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Using Twitter to complain – how effective is it?

How important is social media when it comes to engaging with your customers? Well if it’s being discussed on the BBC’s One Show, it must be! In last night’s episode, the show delved into the increasing numbers of consumers taking to Twitter as a forum to complain and the effectiveness of doing so. While customers…

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A free tool to find your social influencers

There is no secret that social media is a crowded space. Given the high content saturation on most topics you can think of, how do you identify people (and therefore content) that really matter? I’d suggest this free tool will be very helpful in your search for genuine thought leaders on social. FollowerWonk (https://followerwonk.com/) started…

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The power of social media for recruiting the best talent

Social media is a proven way of raising awareness around products and services, providing customer service, and generating leads, but it is becoming increasingly essential for recruiting the best talent for your business. Instead of just finding those candidates that are actively looking for jobs, social media allows companies to target ‘passive’ candidates that are…

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