The curious case of Google+

  From its inception in 2011 Google+ has been through a lot of teething problems and struggles. This year the platform seemed to gain more clout when it was announced that it was ranked as the world’s second-largest social network, at 190 million active users, with 100 brands garnering 100 million followers, showing the increasing popularity…

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Royal Baby at the centre of a Twitter storm

You could not work in social media this week and miss out on the big news. You could not even be a social media user and miss the news. Yes, the baby was born. And it created a considerable Twitter storm: UK mentions of “Royal Baby” on Twitter courtesy of Radian 6 One-off events of…

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New restrictions for online content announced

David Cameron is set to announce today that internet providers will block pornography for every household in the UK – unless they actively opt-in to receive it. The Prime Minister will state that access to pornography is “corroding childhood” and further steps must be taken to stop it. Furthermore, search engines will be given until…

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Benefits of Social Media Usage in Schools [infographic]

Despite the negative opinions held by some with regards to the so-called detrimental effects social media is having on humanity (my grandma for one!), I view it as an enabler, which can be harnessed to add further depth and to better human interactions and relationships. With that in mind, I would like to share with…

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Using Social Media Internally for Business – Part 2

I recently wrote a blog post about how social media not only helps businesses on an external level, for brand awareness and product promotion, but also for internal purposes too. The blog gave a brief overview into some of the tools/platforms that can be used internally, however, let’s look a little more closely at why…

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The digital world and traditional marketing

With the world becoming more and more digitally dependent we have seen the way in which we market our brands change and evolve. The digital era allows companies to interact with existing and potential customers in exciting creative ways via multiple channels. You may think that this development of technology and knowledge would mean traditional…

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SCRM13: Better customer relationship management through social

This week London played host to a two-day conference run by Our Social Times, discussing building customer relationships through social media. With real insights and case studies from big brands, including Nokia, Sony, EE, NowTV and eBay, attendees had the opportunity to explore new ideas on strategy and customer service – with policies, tools and…

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Content Marketing – Making the Most of What You Have

Content is being created…quickly and in quantity! There is a vast amount of content being created in today’s world. Content makes the internet work and every second of every day ‘we’ are creating more content. Now in 2013, 9 out of 10 marketers are using content marketing, according to the Content Marketing Institute. 87% of…

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