Using Snapchat in your marketing strategy

Since its launch back in 2011 Snapchat has been particularly popular with the younger demographic, but is it now possible to integrate Snapchat into a brand’s marketing strategy? For those who are not familiar with the app, it allows users to take pictures or short videos and send them to their contacts. But here’s the…

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Implications of Associated Press Twitter hack

The Twitterverse has witnessed yet another case of Twitter hack. This time the victim is the Associated Press, with hackers tweeting about an attack to the White House and Barack Obama being injured! It took 5 minutes for the post to be retweeted over 4,000 times and favourited by over 250 people (hopefully, realising it…

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Decide who owns your social media content

  Incorporating social media into your marketing mix may seem like the norm nowadays, but so much activity has led to increased attention when it comes to legal credentials. High profile cases like that of Lord Alistair McAlpine have left 3 pertinent concerns with marketers.   Who takes responsibility? “You started it” may have been…

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Choose a colour to find out where you fit into social media laws

  Have you noticed how blue the colour scheme on most social media platforms is? Apparently it is a very trustworthy colour, subconsciously symbolising intelligence, wisdom and stability. Users can also be quite colourful, not only the content that they are sharing but the shades that their complexion goes through when something goes wrong! Neutral…

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Q&A: Hotpoint On Facebook Marketing, Past, Present And Future

  Hotpoint UK launched onto Facebook in October 2011 to support and amplify its iconic underwater world Aqualtis TV advertising campaign. One and a half years later the brand has a string of Facebook campaigns under its belt and a Facebook community of more than 69,000 fans. immediate future caught up with brand director, Ian…

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Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a set of new changes where users…

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How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to trend on these three major…

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Why brands should embrace the interactive YouTube video

YouTube launched annotated videos in 2010; this function allows you to link to other videos within your own video. This lets you create highly engaging videos for fans. Producing an innovative and creative video campaign can result in millions of views and great brand awareness; however, despite being launched 3 years ago many brands have…

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Is Facebook driving away teens?

New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer, more specialist social media platforms? Recently Facebook has…

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