Q&A: Hotpoint On Facebook Marketing, Past, Present And Future

  Hotpoint UK launched onto Facebook in October 2011 to support and amplify its iconic underwater world Aqualtis TV advertising campaign. One and a half years later the brand has a string of Facebook campaigns under its belt and a Facebook community of more than 69,000 fans. immediate future caught up with brand director, Ian…

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Immediate Future weekly digest:

Facebook wants to know what you’re doing This week we have taken a look at the new changes Facebook is rolling out! Facebook is about to launch a brand new update which will affect our Facebook status updates. They are soon to become much more interactive due to a set of new changes where users…

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How to use hashtags on Google+, Twitter and LinkedIn

Hashtags have become the standard way to label social media posts, not only on Twitter but also on Google+ and increasingly on LinkedIn. Monitoring hashtags is an easy way to spot a social media trend and to respond accordingly. However, it is rather unclear what kind of hashtags tend to trend on these three major…

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Why brands should embrace the interactive YouTube video

YouTube launched annotated videos in 2010; this function allows you to link to other videos within your own video. This lets you create highly engaging videos for fans. Producing an innovative and creative video campaign can result in millions of views and great brand awareness; however, despite being launched 3 years ago many brands have…

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Is Facebook driving away teens?

New research has shown that whilst Facebook and YouTube are still important for many teens their popularity has been falling steadily amongst this demographic over the last year. So are teens being driven away by Facebook’s new updates or are they leaving in favour of other, newer, more specialist social media platforms? Recently Facebook has…

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Facebook wants to know what you’re doing

Facebook status updates have just got more interactive due to a set of new changes where users will soon be able to express what they are watching, eating or listening to on the site. In a move that will surely bring joy to those users who love to broadcast their lives on social media, Facebook…

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Integrating social elements into brand website

We’re living in times of integrated marketing. The distinction between social, e-mail, SEO and PPC does still exist, but it has become essential that different channels work in conjunction, not competition, towards the same goal. As a consequence, brand websites should reflect this integrated approach. There is a great opportunity for businesses to engage with…

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