30 examples of UK social media policies and guidance

  I was quite surprised by our recent social media and the law report that showed 19% of companies didn’t have a social media policy. I did think that wasn’t too bad. But last week, we conducted a Mock Tribunal looking at the impact of social media on employment law. What was clear, as I…

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Forget Facebook, it’s all about LinkedIn

For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it. According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011). The increase in companies using LinkedIn has a direct…

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The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

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The Anatomy of a Crisis Part One: Storm in a Twittercup

Listening to the recent Webinar: How to effectively manage a social media crisis it struck me how readily the term “crisis” is applied to just about anything that can negatively impact a brand on social media. From Twitter hackings to disgruntled employees hijacking a company Twitter, everything is labelled a crisis. However, a real social…

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Who needs a crystal ball when you have social media?

Social media is becoming an ever growing part of culture, because it’s an instant way of viewing news and public opinion. Data miners are constantly looking at ways to use this information to turn social networks into digital crystal balls. So can trends predict things such as awards for example the Oscars? Yesterday evening saw…

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Burberry tops Pinterest

Despite being 156 years old, Burberry is proving to be a very progressive brand with its use of innovative social media platforms. It is currently the leading British fashion brand on Pinterest, the image-sharing social network that has gained huge traction around the world since it launched in 2010. Pinterest, which allows users to share…

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Battle of the soap operas in social

Whether you’ll admit it or not, many of us enjoy snuggling up on the sofa at the end of the day for a daily dose of our favourite soap opera. Nowadays, thanks to the ‘two screening’ phenomenon, this delight is now reflected online, with many of us engaging on social platforms whilst we watch our…

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3 tips from viral Slideshare presentations

Slideshare is a great and often overlooked platform. Claiming 60 million monthly visitors, it allows users to upload visual presentations and easily share them. Over time Slideshare has evolved into a thriving social media site in itself. Users are keen to ‘like’, download and share presentations and, similarly to YouTube, the site is somewhat addictive.…

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