Social Media Law: 10 tweetable stats you should know!

Who doesn’t love a retweet? It’s quick and simple and it can save you the hassle of creating an update. But it’s worthwhile taking the time to think through a retweet because sometimes they can get you into a sticky situation… Help raise awareness about the risks when it comes to social media and the…

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Live Brand Social: 10 tweetable stats

The retweet is a popular feature of Twitter. Research shows that, as a result of combining live event marketing with social, 54% will post to Twitter, however, the creation of original content is far outweighted on Twitter, by the ease of sharing via retweets. 36% will share a tweet and 34% will share a link.…

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Would your policy stand up before a Tribunal?

When social media and the law collide it can often be a dangerous mix. And with growing numbers of employees Facebook-ing, Tweeting, Pinning, LinkedIn-ing, YouTube-ing and blogging during (and even outside of) working hours it can present a tricky situation for employers to manage. As our recent Social media and the law report showed, businesses…

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Twitter beefs up security with two-stage authentication

After a number of high-profile hackings of some of its accounts, Twitter has launched a new strike in the war on hackers with a new weapon: two-stage authentication. From the hacking of the Associated Press’ Twitter account, where a tweet was posted suggesting an attack on the White House, to the hackings of Burger King…

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5 tips for making an amazing Vine

Although Vine is still a relatively new app, it has shown that it has clout with brands and advertisers in a short period of time. Vine is a mobile app that lets you shoot six-second videos, or Vines, to share on social networking sites. With brands continuing to utilise the app, take a look at…

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Why is Google’s research of the online customer journey so significant?

Google has developed yet another mind-blowing research tool. Despite the rather unimaginative name, “The Customer Journey to Online Purchase”, it nevertheless provides extremely valuable data to boost the imagination of online marketers, providing even further evidence to treat social media as an integral part of any serious marketing strategy. So what does it show? In…

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Live Brand Social: A relationship for the long-term

In the last Live Brand Social post we touched on how, together, live experiences and social create a 48% more successful event. Being active on social before, during and after a live event gives you the greatest opportunity to extend the relationship:  In our report, 61% of participants find out about a live experience from…

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