Social marketing case study: McDonald’s your questions

Corporate communication is undergoing rapid change. As a rule of thumb, the challenge for large businesses is to maintain a genuinely personal approach to the customer, despite the sheer volume of enquiries, whilst keeping in line with the overall marketing strategy. Web solutions, intertwined with thought-through social elements provide a thrilling opportunity for firms to…

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Will you be the next data gamechanger?

I am delighted to publish a guest blog from one of the most brilliant data geeks I know, Jacqui Taylor Founder  and CEO at FlyingBinary. For those that have yet to meet Jacqui, she is a super clever lady: a web scientist in fact.  After implementing a banking regulatory change programme with Web 3.0 tools…

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How to stay relevant on social media

Social media is constantly evolving. Every day there are reports of a brand new feature update or a new tool to try out, but how do you stay on top of all of the developments? Other than following @iftweeter and reading our blog (obviously!) there are a number of ways to help, so you never…

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3 basics steps to achieving social media innovation

What is social media to you? How can you keep track of what’s going on? And how can you keep a tight lead on your own activity? Social media is evolving all the time and creating new and wonderful technologies and opportunities; it’s no wonder that every now and then you ask yourself where you…

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Using social media internally for your business

We read many articles advising us on how to use social media for business, but this is normally on an external level, to help with customer service, brand awareness and web traffic. However, have you thought about how social media can help your business internally? As we know, social media is a useful tool, but…

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