Shetland Pony ad goes viral on social media

Three’s relatively simple but innovative advert of a dancing pony, which hit our screens just over a week ago has rapidly gone viral on social media. The mobile provider has certainly succeeded in producing a viral marketing campaign with current YouTube hits reaching an incredible total of 4,734,872. In such a short space of time,…

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Your Weekly Social Media Snapshot

4 detailed insights from a social media mock employment tribunal Last week we teamed up with the legal firm Colman Coyle and presented the first social media mock employment tribunal. The fictional Tribunal was a great opportunity to gain an insight into how the law views social media. It was both fun and informative, with…

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Social Policing

We regularly hear about how sharing information online can make us vulnerable to online identity theft among other crimes. With an estimated one-seventh of the world’s population on Facebook, we are continuously sharing our personal details online and making ourselves more susceptible to criminals. According to this article by Jane Susskind in the U.K, criminal activity linked…

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3 ways to use Slideshare for B2B lead generation

In my last post I looked at key characteristics that make Slideshare presentations go viral. They included providing in-depth insight, designing eye-catching experience and, most importantly, telling a great story. (Full article here.) And yet someone may ask, “What’s the point? Why bother with Slideshare?” The answer is simple – lead generation. There are undoubtedly…

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30 examples of UK social media policies and guidance

  I was quite surprised by our recent social media and the law report that showed 19% of companies didn’t have a social media policy. I did think that wasn’t too bad. But last week, we conducted a Mock Tribunal looking at the impact of social media on employment law. What was clear, as I…

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Forget Facebook, it’s all about LinkedIn

For companies using social media, Facebook is no longer the “in” platform. LinkedIn has stolen Facebook’s crown and run away with it. According to research from the University of Massachusetts, more than 8 in 10 companies have a presence on LinkedIn (up from 73% in 2011). The increase in companies using LinkedIn has a direct…

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The John F Kennedy approach to content strategy

“Ask not what your country can do for you; ask what you can do for your country” Kennedy’s inauguration speech was as relevant to the American people in 1961 as it is to the content marketer in 2013. Why? Substitute the word ‘country’ with ‘audience’ and you’ll see. Because a successful content strategy isn’t self-centric.…

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