Are you in the LinkedIn elite?

Are you one of the 200 million people around the world who maintain a LinkedIn profile with at least 50 connections? If you are, you’re probably among the “elite” who received a message of congratulations this week! The congratulatory messages vary slightly in terms of content from person to person but, in general, recipients received…

February 15, 2013

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Valentine’s data crunch: the social low-down on this year’s trends

  The most romantic week of the year is upon us once again. The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers. But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance or seasoned frugality? Champers…

February 14, 2013

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3 ways to lift your social media policy off the page

According to our research on social media law, 81% of UK businesses have a social media policy in place. In my experience though, it isn’t enough to just have a policy. You need to lift the details off the page and make them part of the company ethos and culture. Social media is accessible to…

February 12, 2013

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Treading the fine line between social media success and failure

For most digital marketers nowadays, running and managing social media campaigns is an everyday task. In general, there’s less nervousness around kicking off social media promotions, simply because we’re used to it. Nonchalance, however, is a dangerous state to fall into when it comes to social. This is why I want to share this infographic…

February 11, 2013

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The Cornerstones of a Good Social Media Crisis Policy

Social media crises are not as rare as you think. And, as with HMV and Tesco, it’s often the biggest brands that struggle to mitigate the risk. Mistakes are easy to make: you only have to look at Tesco during the middle of the horse burger scandal when they allowed a pre-scheduled tweet to be…

February 11, 2013

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Your Weekly Social Media Snapshot

Busy week? No stress. Here’s a short, sweet digest so you can round-off the week feeling up to speed. 5 things you need to know from the last week:    Instagram launches online profiles Instagram have made some changes, announcing that users can now view their full feed from the desktop version of the app.…

February 8, 2013

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Should we take Google Plus seriously?

A recent study shows that Google Plus is now the second largest social network in the world. According to GWI, there are now 343m people using the platform, and it is hardly surprising. Google is integrating the existing user base of Gmail into G+ and continues to work hard on making one, comprehensive social engine.…

February 8, 2013

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Compare your social media legal knowledge against benchmark study

 Legal cases involving social media are on the rise. Companies need to be prepared more than ever. Today we launch our benchmark study on social media and the law. Looking at how prepared UK companies are for social media litigation. You can use the data to evaluate your own knowledge and establish what areas you…

February 7, 2013

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7 super social TV stats from the Superbowl

For those of you who don’t care for American Football you would be forgiven for thinking “what is all of the fuss about?”.  Simple answer – Social TV and advertising, it is certainly worth taking note!  Real-time conversations are shaping brands all of the time in social, some brands are trying to shape and provoke…

February 6, 2013

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4 reasons small businesses struggle with social

A new Wall Street Journal Online survey sheds light on the challenges facing small and medium-sized businesses (SMB) with social media. I say that with two hats on. As an MD of an SMD, I can relate to these business challenges. On the other hand our clients are global brands, so we know their challenges…

February 5, 2013

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