News Round-Up: The Socialympics Legacy

After 16 days of sporting excellence, London bid farewell to the Olympic Games last night. Touted as the ‘world’s first social games’, London 2012 lived up to the hype around social media with networks extending their reach far and wide, as well as acting as a supplement to traditional media. A tweeting extravaganza Mashable published…

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The hard-hitting reality of social customer service

I’d like to share this informative infographic from bluewolf consultancy, which provides a fantastic overview of social media as the new service channel. Perfectly summed up in the header – “It is no longer about how fast a business can respond to a customer BUT HOW WELL.” I couldn’t agree more. Social customer service has…

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News Round-up: Facebook Under Fire

Stay tuned for our Monday round-ups of the latest social media news. We will be providing short,  sweet snippets that will help you stay ahead of the ever-changing social media game. Here’s the first in the series… Enjoy. Last week saw the shock revelation that 8.7% or 83 million Facebook accounts are fake, meaning the…

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LinkedIn acquisition of SlideShare – all you need to know

So, LinkedIn recently agreed to purchase presentation-sharing website SlideShare for £73m. The acquisition wasn’t completely out of the blue for those in the know. As Rashmi Sinha, SlideShare co-founder stated in her recent blog, the two companies developed close ties following the opening up of LinkedIn’s developer platform. The LinkedIn community of 161 million professionals…

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Five tips for successful YouTube content

Three billion, 800 million, 60. The number of hours of video watched each month, the number of monthly unique visitors and the number of hours of video uploaded every minute. There’s no denying the consumer demand for quality shareable video content. And while it can be tempting to think of copy as the core content…

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7 brands and their Instagrams

With the high profile acquisition of Instagram by Facebook for $1bn there is a lot of speculation about Facebook’s plans for the photo editing/sharing mobile app. CNET and the Guardian’s coverage of the takeover are the most comprehensive CNET – Why Instagram just made the lives of Facebook’s IPO bankers a lot easier Guardian –…

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Listen and learn: how to rise above a social customer crisis

With an increasing number of consumers – and particularly those under the age of 25 –  expecting customer service through social media channels, brands have a new and highly visible opportunity to turn negative sentiment into public and positive advocacy. Successful social customer service, however, treads a fine line; if the brand takes too long,…

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How social media is changing the landscape of social media

We love this recent infographic from the guys Our Social Times. With more than 57% of consumers searching online to solve customer service issues, it’s an area that just can’t be ignored.   If you would like to find out more about the way social media is reshaping the relationship between customers and brands, then immediate…

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