Slideshare: 8 tips for online crisis management

Check out this great slideshare about online reputation management presented to the Online Marketing Show 2011.
It’s focus is on crisis and is packed full of top tips to prevent brands getting themselves into a crisis and what to do if they find themselves in the thick of it. It also includes some great case-studies including Asda, BA, Primark, Urban Outfitters.

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Harness the power of online communities – IF at the IDM

The institute of direct marketing (IDM) has just uploaded a lovely video of Adam as the course tutor of a very practical workshop on social media. The social media training course demonstrates how to: identify where social media can add value for your organisation map out your social eco-system understand how to identify and engage…

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The social media story – beyond the tech

On revisiting the video interview from SES it strikes me that social search is a complex issue that goes beyond the technology. It is much more than key words, phrases. Much more than Google +1; Bing and Facebook integration; or even trying to work around the new Panda algorithms. It is, as we frequently tell…

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B2B social media case studies

There is a real dearth of social media case studies when it comes to business to business. The scarcity is even more profound when you are looking for examples from UK companies. Yet, surveys tell us that almost half of UK companies are active in social media. We have delved online and found a few…

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Top UK B2B twitter profiles

It can be somewhat challenging to find examples of Twitter being used effectively in the business to business environment. And even more so when looking for UK examples (I am not advocating that Twitter is the only way B2B social media can support a company’s objective. However, it can add value and meet particular social…

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UK growth in use of B2B social media drives success

41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group The infographic outlines global social media adoption by businesses. Interestingly, it is China and India that lead the way. But, when it comes to the…

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Social media and the content conundrum

 Social media likes to give and take with both hands. It gives you innumerable ways of getting your company’s voice out to your target market, managing your reputation and adding value to your business. And then it takes. It takes all the content you can possibly feed it and it always asks for more. Quality…

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Social network crowdsourcing supports medical research

In recent weeks The Wall Street Journal reported that the results of a new clinical trial into the effects of lithium on Lou Gehrig’s disease demonstrate the potential for social networks to be used in the recruitment and collation of patient data. A total of 596 patients took part in the observational study by health…

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