Only PI shaped people need apply

I’ve been doing a lot of recruiting over the last nine months. For those of you in the same boat, you will know it’s a time consuming and challenging task. Finding people with deep digital experience rather than just a veneer is tough. I spend a lot of time writing and re-writing job descriptions. I…

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Make the call. Optimise for mobile.

Earlier this year Econsultancy surveyed e-commerce and e-business professionals to understand if and how they were using mobile as part of their multichannel experience. The survey revealed that 74% of companies had developed a mobile optimised website, 29% had developed a tablet-optimised website; and nearly half were seeing more than 10% of their website traffic…

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How to provoke good LinkedIn discussions

Given that 66% of UK professionals are now on LinkedIn, the platform offers considerable B2B marketing opportunities to companies. There are numerous ways firms can benefit from LinkedIn, one of which is participation in group discussions. Good questions provoke lively exchange of views and promote the public profile of the initiator of the discussion. But…

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Tis the season to be social…

The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns. Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video.…

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Mr Cameron – a real-time charlie? We think not…

We were delighted to read the news this morning that David Cameron and his team at number 10 are trialing an application which will pull real-time data from social media and other sources to aid with decision making. The application will give the PM an at-a-glance view of how the country feels about him and…

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Social is becoming the oil in the engine

Over the last 2 years there has been a noticeable shift in our client base at immediate future. No longer are we just working alongside PR or marketing folk – something that is nicely expressed in the infographic below. Social isn’t simply an extension of a marketing campaign.  It’s become integral to the way the business…

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The 4 golden rules of Twitter customer service

Twitter provides great opportunities for businesses to establish effective and engaging communication with their customers. But how should companies go about doing it? Here are some useful principles to follow. 1. Problem acknowledgement and quick apology Customers value honest communication.  The quicker you apologise and acknowledge the problem, the better.   2. Immediate response Be…

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B2B Content Marketing Trends 2012

This survey of 740 respondents from the LinkedIn B2B Technology Marketing community looks at the trends in content marketing for 2012. Here are some key tweetable pull outs from the report… 84% of marketers  say that content production is going to rise in the next 12 months! Tweet #B2Bmarketing 56% of marketers say that having…

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