Rewarding influencers – it’s not all about the money

Our social shopping research revealed a high propensity for influencers [and consumers] to want rewards for recommending a brand or reviewing a product/service. There is, unsurprisingly, a high demand for incentives that discount (75%). But the intriguing insight is how this is coupled with a need for recognition too. There is a long tail of…

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Social media agency talking retail!

  You may have noticed that we’ve been had a very retail focused week here!  As a leading social media agency we’re particularly interested in how social is changing the way we shop. Given this focus, here’s our pick of the top three retail stories this week: Retailers set for £85.2bn Christmas windfall – covered…

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Should we reward customers for social media recommendations?

The Explosion in Social Shopping Developing brand loyalty and encouraging repeat sales is a challenge for online retailers, particularly in an increasingly competitive and crowded marketplace. With the ability to move between retailers at the click of a mouse and with a multitude of comparison sites for the savvy shopper, encouraging brand loyalty can feel…

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The Social Shopping Explosion

Today we are launching our report on social shopping and its impact on consumer behaviour. Online retail has traditionally been characterised by price-driven sales and purchase-driven consumers. The focus, for retailers, has been on engaging the latter and maximising the former. And as a social media agency, we are seeing how social connections are changing…

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